The Formation of Consumer Brand Preferences
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Abstract
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DOI: 10.1146/annurev-economics-110316-020949
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Citations
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Cited by:
- Suppliet, Moritz, 2020.
"Umbrella branding in pharmaceutical markets,"
Journal of Health Economics, Elsevier, vol. 73(C).
- Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Other publications TiSEM 6ee607fc-8602-4270-a076-3, Tilburg University, School of Economics and Management.
- Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Other publications TiSEM be3f3c38-5e39-4a67-af57-8, Tilburg University, School of Economics and Management.
- Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Discussion Paper 2017-034, Tilburg University, Tilburg Law and Economic Center.
- Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Discussion Paper 2017-033, Tilburg University, Center for Economic Research.
- Carsten Fink & Andrea Fosfuri & Christian Helmers & Amanda F. Myers, 2022.
"Submarine trademarks,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(4), pages 818-840, November.
- Carsten Fink & Andrea Fosfuri & Christian Helmers & Amanda F. Myers, 2018. "Submarine Trademarks," WIPO Economic Research Working Papers 51, World Intellectual Property Organization - Economics and Statistics Division.
- Wang Guan-Yuan, 2021. "The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market," Journal of Social and Economic Statistics, Sciendo, vol. 10(1-2), pages 30-42, December.
- Martin O'Connell & Pierre Dubois & Rachel Griffith, 2022.
"The Use of Scanner Data for Economics Research,"
Annual Review of Economics, Annual Reviews, vol. 14(1), pages 723-745, August.
- Dubois, Pierre & Griffith, Rachel & O'Connell, Martin, 2022. "The Use of Scanner Data for Economics Research," TSE Working Papers 22-1286, Toulouse School of Economics (TSE).
- Dubois, Pierre & Griffith, Rachel & O'Connell, Martin, 2022. "The Use of Scanner Data for Economics Research," CEPR Discussion Papers 16954, C.E.P.R. Discussion Papers.
- Pierre Dubois & Rachel Griffith & Martin O'Connell, 2022. "The Use of Scanner Data for Economics Research," Post-Print hal-03770614, HAL.
- Bart J. Bronnenberg & Jean-Pierre Dubé & Chad Syverson, 2022.
"Marketing Investment and Intangible Brand Capital,"
Journal of Economic Perspectives, American Economic Association, vol. 36(3), pages 53-74, Summer.
- Bronnenberg, Bart & Dube, Jean-Pierre & Syverson, Chad, 2022. "Marketing Investment and Intangible Brand Capital," CEPR Discussion Papers 17372, C.E.P.R. Discussion Papers.
- Jason Allen & Robert Clark & Jean-François Houde, 2019.
"Search Frictions and Market Power in Negotiated-Price Markets,"
Journal of Political Economy, University of Chicago Press, vol. 127(4), pages 1550-1598.
- Robert Clark & Jason Allen & Jean-Francois Houde, 2010. "Price negotiation in differentiated product markets: An analysis of the market for insured mortgages in Canada," 2010 Meeting Papers 1072, Society for Economic Dynamics.
- Jason Allen & Robert Clark & Jean-Francois Houde, 2018. "Search Frictions And Market Power In Negotiated Price Markets," Working Paper 1403, Economics Department, Queen's University.
- Jason Allen & Robert Clark & Jean-François Houde, 2014. "Search Frictions and Market Power in Negotiated Price Markets," NBER Working Papers 19883, National Bureau of Economic Research, Inc.
- Jason Allen & Robert Clark & Jean-François Houde, 2012. "Price Negotiation in Differentiated Products Markets: Evidence from the Canadian Mortgage Market," Staff Working Papers 12-30, Bank of Canada.
- Hirche, Martin & Farris, Paul W. & Greenacre, Luke & Quan, Yiran & Wei, Susan, 2021. "Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship," Journal of Retailing, Elsevier, vol. 97(4), pages 697-714.
- Leena Rudanko, 2017. "Pricing in a Frictional Product Market," 2017 Meeting Papers 1281, Society for Economic Dynamics.
- Andrew Friedson & Moyan Li & Katherine Meckel & Daniel I. Rees & Daniel W. Sacks, 2024.
"Exposure to cigarette taxes as a teenager and the persistence of smoking into adulthood,"
Health Economics, John Wiley & Sons, Ltd., vol. 33(9), pages 1962-1988, September.
- Andrew I. Friedson & Moyan Li & Katherine Meckel & Daniel I. Rees & Daniel W. Sacks, 2021. "Exposure to Cigarette Taxes as a Teenager and the Persistence of Smoking into Adulthood," NBER Working Papers 29325, National Bureau of Economic Research, Inc.
- Martinovici, A., 2019. "Revealing attention - how eye movements predict brand choice and moment of choice," Other publications TiSEM 7dca38a5-9f78-4aee-bd81-c, Tilburg University, School of Economics and Management.
- Zsolt Sándor & Attila Szőcs & Matthijs R. Wildenbeest, 2024. "The impact of brand equity on profit premium in an equilibrium framework," Marketing Letters, Springer, vol. 35(3), pages 423-438, September.
More about this item
Keywords
brand; brand capital; preferences; advertising; marketing; market structure;All these keywords.
JEL classification:
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
Statistics
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