YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour
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DOI: 10.2478/joim-2020-0047
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References listed on IDEAS
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More about this item
Keywords
YouTube vloggers; vlog; brand; consumer behaviour; purchase behaviour;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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