IDEAS home Printed from https://ideas.repec.org/a/vrs/irjman/v37y2018i1p16-30n1002.html
   My bibliography  Save this article

Understanding the layers of a market-oriented organisational culture

Author

Listed:
  • Byrne Jacqueline

    (Institute of Technology, Carlow, Ireland)

  • Dwyer Tomás

    (Institute of Technology, Carlow, Ireland)

  • Doyle Declan

    (Institute of Technology, Carlow, Ireland)

Abstract

Organisations with market-oriented cultures outperform other organisations. Thus, the creation of such a culture is paramount. This paper details how distinct layers of an organisation’s culture can in combination influence market-oriented behaviours. The importance of organisational culture in the successful implementation of a market orientation strategy has been recognised. However, an awareness of how the layers of organisational culture, such as values, norms and artefacts, can contribute to market-oriented behaviour is still under research. The layers of organisational culture were thus investigated in three mixed-method case studies of Irish companies utilising a questionnaire survey, interviews and observations. The core conclusion of the study is that the combined synergistic effect of the particular unique organisational cultural layers in a company encourages market-oriented behaviours. This research adds necessary details for managers who seek to develop and create a market-oriented culture to improve company performance.

Suggested Citation

  • Byrne Jacqueline & Dwyer Tomás & Doyle Declan, 2018. "Understanding the layers of a market-oriented organisational culture," The Irish Journal of Management, Sciendo, vol. 37(1), pages 16-30.
  • Handle: RePEc:vrs:irjman:v:37:y:2018:i:1:p:16-30:n:1002
    DOI: 10.2478/ijm-2018-0002
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/ijm-2018-0002
    Download Restriction: no

    File URL: https://libkey.io/10.2478/ijm-2018-0002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gainer, Brenda & Padanyi, Paulette, 2005. "The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations," Journal of Business Research, Elsevier, vol. 58(6), pages 854-862, June.
    2. Gray, Brendan, 2010. "Fine tuning market oriented practices," Business Horizons, Elsevier, vol. 53(4), pages 371-383, July.
    3. Hogan, Suellen J. & Coote, Leonard V., 2014. "Organizational culture, innovation, and performance: A test of Schein's model," Journal of Business Research, Elsevier, vol. 67(8), pages 1609-1621.
    4. Lai, Kee-Hung, 2003. "Market orientation in quality-oriented organizations and its impact on their performance," International Journal of Production Economics, Elsevier, vol. 84(1), pages 17-34, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Guo, Chiquan & Wang, Yong J. & Metcalf, Ashley, 2014. "How to calibrate conventional market-oriented organizational culture in 21st century production-centered firms? A customer relationship perspective," International Journal of Production Economics, Elsevier, vol. 156(C), pages 235-245.
    2. Groza, Mark D. & Groza, Mya Pronschinske, 2018. "Salesperson regulatory knowledge and sales performance," Journal of Business Research, Elsevier, vol. 89(C), pages 37-46.
    3. Ahmet H. Kirca & William O. Bearden & G. Tomas M. Hult, 2011. "Forms of market orientation and firm performance: A complementary approach," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 145-153, December.
    4. Lisiane Costa Pereira & Emerson Wagner Mainardes & Silveli Cristo-Andrade, 2023. "Antecedents of the faithful’s loyalty," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 289-318, June.
    5. Wissal Affes & Habib Affes, 2022. "Business Model and Firm Performance in Tunisian Firms: a Mediated Moderation Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(4), pages 2822-2839, December.
    6. Martínez-Caro, Eva & Cegarra-Navarro, Juan Gabriel & Alfonso-Ruiz, Francisco Javier, 2020. "Digital technologies and firm performance: The role of digital organisational culture," Technological Forecasting and Social Change, Elsevier, vol. 154(C).
    7. Burrell Darrell Norman, 2020. "Management Consulting Intervention Case Study in a Complex and Toxic Hospital Organizational Culture," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 11(2), pages 100-114, August.
    8. Rieger, Verena & Klarmann, Martin, 2022. "The effect of cooperative team culture on innovation," Journal of Business Research, Elsevier, vol. 144(C), pages 1256-1271.
    9. Widodo & Chandrawaty, 2021. "Exploring The Principals' Visionary Leaderships' Effect on School Organizational Culture and Teachers' Affective Commitment," Technium Social Sciences Journal, Technium Science, vol. 18(1), pages 21-30, April.
    10. Azeem, Muhammad & Ahmed, Munir & Haider, Sajid & Sajjad, Muhammad, 2021. "Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation," Technology in Society, Elsevier, vol. 66(C).
    11. Tjaša Štrukelj & Jelena Nikolić & Dejana Zlatanović & Simona Sternad Zabukovšek, 2020. "A Strategic Model for Sustainable Business Policy Development," Sustainability, MDPI, vol. 12(2), pages 1-28, January.
    12. Jindřich Špička & Petr Boukal & Hana Vávrová, 2016. "Discussion about Evaluation of Private Non-profit Success," Ekonomika a Management, Prague University of Economics and Business, vol. 2016(2).
    13. Omid Ali Kharazmi & Lia Shaddel, 2024. "Evolutionary and Structural Evaluation of Innovation Ecosystems with the Aim of Mapping and Increasing Performance of Mashhad’s Gold and Jewelry Innovation Ecosystem," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 8231-8261, June.
    14. Bhattarai, Charan Raj & Kwong, Caleb C.Y. & Tasavori, Misagh, 2019. "Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom," Journal of Business Research, Elsevier, vol. 96(C), pages 47-60.
    15. Edgar Antonio Sánchez‐Báez & José Fernández‐Serrano & Isidoro Romero, 2020. "Organizational culture and innovation in small businesses in Paraguay," Regional Science Policy & Practice, Wiley Blackwell, vol. 12(2), pages 233-247, April.
    16. Volery, Thierry & Tarabashkina, Liudmila, 2021. "The impact of organisational support, employee creativity and work centrality on innovative work behaviour," Journal of Business Research, Elsevier, vol. 129(C), pages 295-303.
    17. Jan Stejskal & Petr Hajek, 2019. "Modelling collaboration and innovation in creative industries using fuzzy set qualitative comparative analysis," The Journal of Technology Transfer, Springer, vol. 44(3), pages 981-1006, June.
    18. Manzi-Puertas, Mario A. & Agirre-Aramburu, Izaskun & López-Pérez, Sain, 2024. "Navigating the student entrepreneurial journey: Dynamics and interplay of resourceful and innovative behavior," Journal of Business Research, Elsevier, vol. 174(C).
    19. Domingo García Pérez-De-Lema & Peter Bent Hansen & Antonia Madrid-Gujjarro & Jane Lucia Silva-Santos, 2019. "INFLUENCE OF THE BUSINESS ENVIRONMENT IN THE DYNAMICS OF INNOVATION AND IN THE PERFORMANCE OF SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(05), pages 1-25, June.
    20. Solaimani, Sam & Haghighi Talab, Ardalan & van der Rhee, Bo, 2019. "An integrative view on Lean innovation management," Journal of Business Research, Elsevier, vol. 105(C), pages 109-120.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:irjman:v:37:y:2018:i:1:p:16-30:n:1002. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.