Understanding the layers of a market-oriented organisational culture
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DOI: 10.2478/ijm-2018-0002
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References listed on IDEAS
- Gainer, Brenda & Padanyi, Paulette, 2005. "The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations," Journal of Business Research, Elsevier, vol. 58(6), pages 854-862, June.
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- Lai, Kee-Hung, 2003. "Market orientation in quality-oriented organizations and its impact on their performance," International Journal of Production Economics, Elsevier, vol. 84(1), pages 17-34, April.
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Keywords
market orientation; market-orientated; organisational culture;All these keywords.
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