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Organisational-Level Attributes of Micro-Multinationals. The Evidence From European SMEs

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  • Wąsowska Aleksandra

    (Faculty of Management, University of Warsaw, Poland)

Abstract

This paper investigates organisational-level attributes that allow European SMEs to choose equity-based modes of entry to foreign markets, thus becoming micro-multinationals. We hypothesize that international R&D cooperation (hypothesis 1) and using digital marketing (hypothesis 2) by SMEs increase their likelihood of becoming a mMNE. These hypotheses are tested through a logistic regression analysis based on a large sample of European companies drawn from the Flash Eurobarometer study. Separate regression models are estimated for companies originating from EU-13 and EU-15. Hypothesis 1 is supported by both samples. Hypothesis 2 is supported in the EU-15 sample. Our identification of organisational-level attributes that increase the likelihood of SMEs choosing equity-based internationalisation contributes to International Entrepreneurship entry mode literature.

Suggested Citation

  • Wąsowska Aleksandra, 2017. "Organisational-Level Attributes of Micro-Multinationals. The Evidence From European SMEs," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 53(1), pages 84-98, March.
    • Handle: RePEc:vrs:ijomae:v:53:y:2017:i:1:p:84-98:n:6
    DOI: 10.1515/ijme-2017-0006
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    More about this item

    Keywords

    micro-multinational; SME; entry mode; Europe; international R&D alliance;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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