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Contemporary Consumer Trends

Author

Listed:
  • Czerwiński Bogumił

    (Warsaw University of Technology, Faculty of Management, Warsaw, POLAND)

  • Domański Jarosław

    (Warsaw University of Technology, Faculty of Management, Warsaw, POLAND)

Abstract

The spread of the use of the Internet in economic and social life has undeniably contributed to the development of the digital economy. Thus, it is hard to imagine that it won’t affect consumer behavior. The primary purpose of this study is to identify current trends shaping consumer behavior. This goal was achieved primarily through a critical analysis of the literature on the subject and social phenomena. For at least the past several decades, consumerism has been a particularly important phenomenon in developed countries. In opposition to consumerism stands another trend that has been experiencing a worldwide renaissance since the 1960s—that is, minimalism. One of the important trends described in the study is the virtualization of consumption. However, the text also highlights groups of consumers who are much slower to adapt to the use of modern tools, namely the digitally excluded. An attempt was also made to characterize minimalism. Its philosophical origins are indicated, and some contemporary scientific findings are presented, the results of which may have strong relevance to business practice.

Suggested Citation

  • Czerwiński Bogumił & Domański Jarosław, 2023. "Contemporary Consumer Trends," Foundations of Management, Sciendo, vol. 15(1), pages 51-62, January.
    • Handle: RePEc:vrs:founma:v:15:y:2023:i:1:p:51-62:n:1
    DOI: 10.2478/fman-2023-0004
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    References listed on IDEAS

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    1. John W. Pracejus & G. Douglas Olsen & Thomas C. O'Guinn, 2006. "How Nothing Became Something: White Space, Rhetoric, History, and Meaning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(1), pages 82-90, June.
    2. Pangarkar, Aniruddha & Shukla, Paurav & Taylor, Charles R. “Ray”, 2021. "Minimalism in consumption: A typology and brand engagement strategies," Journal of Business Research, Elsevier, vol. 127(C), pages 167-178.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    consumer trends; consumerism; minimalism; virtualization of consumption; digital exclusion;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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