Value Co-Creation In E-Commerce Platforms: The Role Of Personality Traits And Trust
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Abstract
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DOI: 10.2478/foli-2024-0030
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References listed on IDEAS
- Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
- Yi, Youjae & Gong, Taeshik, 2013. "Customer value co-creation behavior: Scale development and validation," Journal of Business Research, Elsevier, vol. 66(9), pages 1279-1284.
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- Malaika Brengman & Farhod P. Karimov, 2012. "The effect of web communities on consumers' initial trust in B2C e‐commerce websites," Management Research Review, Emerald Group Publishing Limited, vol. 35(9), pages 791-817, August.
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More about this item
Keywords
value co-creation; e-commerce; trust; personality traits; conscientiousness; agreeableness;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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