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Motivational Antecedents, Value Co-Creation Process, and Behavioral Consequences in Participatory Sport Tourism

Author

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  • Xiaowei Jiang

    (School of Economics and Management, Shanghai University of Sport, Shanghai 200438, China)

  • Andrew Kim

    (Department of Kinesiology, University of Georgia, Athens, GA 30602, USA)

  • Kyungyeol (Anthony) Kim

    (Department of Kinesiology and Sport Department, University of Southern Indiana, Evansville, IN 47712, USA)

  • Qian Yang

    (School of Economics and Management, Shanghai University of Sport, Shanghai 200438, China)

  • Jerónimo García-Fernández

    (Management and Innovation in Sports, Leisure and Recreation Services, University of Sevilla, 41013 Seville, Spain)

  • James J. Zhang

    (Department of Kinesiology, University of Georgia, Athens, GA 30602, USA)

Abstract

This study was designed to examine the structural relationships among tourists’ participation motivations, the value co-creation process (VCCP), and value co-creation behavior (VCCB) in terms of in-role and extra-role contributions. Based on a comprehensive review of literature, participation motivations were measured with four constructs, including need for uniqueness, need for self-control, need for social interaction, and need for leisure and entertainment. Research participants ( N = 445) who had participated in two or more marathon events in China were recruited to respond to an on-site or online survey. Conducting structural equation modeling analyses, three motivational factors of need for uniqueness, need for social interaction, and need for leisure and entertainment were found to exert significant ( p < 0.05) and positive impact on VCCP, which in turn had significant ( p < 0.05) influence on in-role and extra-role contributions associated with VCCB. Discussions are centered on promoting specific areas of participants’ motivations in an effort to empower and energize the process of value co-creation and to ultimately activate and sustain participants’ in-role and extra-role behaviors.

Suggested Citation

  • Xiaowei Jiang & Andrew Kim & Kyungyeol (Anthony) Kim & Qian Yang & Jerónimo García-Fernández & James J. Zhang, 2021. "Motivational Antecedents, Value Co-Creation Process, and Behavioral Consequences in Participatory Sport Tourism," Sustainability, MDPI, vol. 13(17), pages 1-16, September.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:17:p:9916-:d:628537
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    References listed on IDEAS

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    1. Kyungyeol (Anthony) Kim & Kevin K. Byon, 2018. "A mechanism of mutually beneficial relationships between employees and consumers: A dyadic analysis of employee–consumer interaction," Sport Management Review, Taylor & Francis Journals, vol. 21(5), pages 582-595, December.
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    6. Jaffar Aman & Jaffar Abbas & Shahid Mahmood & Mohammad Nurunnabi & Shaher Bano, 2019. "The Influence of Islamic Religiosity on the Perceived Socio-Cultural Impact of Sustainable Tourism Development in Pakistan: A Structural Equation Modeling Approach," Sustainability, MDPI, vol. 11(11), pages 1-27, May.
    7. Kyungyeol (Anthony) Kim & Kevin K. Byon & Wooyeul Baek, 2020. "Customer-to-customer value co-creation and co-destruction in sporting events," The Service Industries Journal, Taylor & Francis Journals, vol. 40(9-10), pages 633-655, July.
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    Cited by:

    1. Yasser Tawfik Halim & Hazem Tawfik Halim & Mohamed Samy El-Deeb & Samia Adly El Sheikh, 2022. "An empirical investigation into people’s intention to participate in mega events tourism: applying mixture of two behavioral theoretical models," Future Business Journal, Springer, vol. 8(1), pages 1-18, December.
    2. Nikolaos Varotsis, 2022. "Digital Entrepreneurship and Creative Industries in Tourism: A Research Agenda," Economies, MDPI, vol. 10(7), pages 1-19, July.
    3. Kai Guo & Zhigang Wang & Chenya Li & Chengdan Guo, 2023. "Meaningful Sports Consumption Behavior Influences the Production of Individual Eudaimonic Well-Being: The Chain-Mediated Role of Perceived Social Support and Perceived Self-Esteem," Sustainability, MDPI, vol. 15(19), pages 1-20, September.
    4. Yaodong Zhu & Norzaidahwati Zaidin & Yibei Pu, 2022. "Local Residents Becoming Local Tourists: Value Co-Creation in Chinese Wetland Parks during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(19), pages 1-17, October.
    5. Ibrahim A. Elshaer & Mohamed Algezawy & Mohanad M. S. Ghaleb & Shaimaa A. Mohamed & Alaa M. S. Azazz, 2023. "The Impact of Social Loafing on Turnover Intention for Tourism Employees Post COVID-19: The Mediating Role of Mental Health," IJERPH, MDPI, vol. 20(9), pages 1-16, May.
    6. Chen-Yueh Chen & Ya-Lun Chou & Chun-Shih Lee, 2021. "Social Innovation, Employee Value Cocreation, and Organizational Citizenship Behavior in a Sport-Related Social Enterprise: Mediating Effect of Corporate Social Responsibility," Sustainability, MDPI, vol. 13(22), pages 1-10, November.

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