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Facebook and Mobile Phone Use and Entrepreneurial Intentions of Students in Serbia

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Listed:
  • Rajković Jelena

    (University “Union Nikola Tesla”, Faculty of Engineering management, Belgrade, Serbia)

  • Kovačić Sanja

    (University of Novi Sad, Faculty of Science, Novi Sad, Serbia, Department of geography, tourism and hotel management)

  • Popović Jovanka

    (University “Union Nikola Tesla”, Faculty of management, Sremski Karlovci, Serbia)

  • Poštin Jasmina

    (University “Union Nikola Tesla”, Faculty of Management, Sremski Karlovci, Serbia)

  • Konjikušić Marko

    (University “Union Nikola Tesla”, Faculty of management, Sremski Karlovci, Serbia)

  • Nikolić Milan

    (University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin, Serbia)

Abstract

The paper presents the results of the research of the impact that Facebook and smartphone use have on the enterprise potential, individual entrepreneurial orientation and entrepreneurial intentions of students in Serbia. The moderating effects of gender and the year of study were also examined. The sample included 488 valid questionnaires. From the Facebook use items, the most powerful and positive correlations were achieved by number of groups, number of friends and number of photos (items which involve active participation in Facebook activities, while a passive and random long stay on Facebook can negatively affect the entrepreneurship dimensions). More time spent on a mobile phone may produce a higher degree of passive behaviour in students, thus reducing their need for success. Creativity, subjective norm, achievement, innovativeness and leadership are under the greatest influence of Facebook and smartphone use items. The impact on entrepreneurial intentions is indirect. The recommendation for parents and teachers is to encourage young people to limit passive participation on Facebook and other social networks. There are no previous studies which link Facebook and smartphones with students’ entrepreneurial intentions. Understanding and improving knowledge of the entrepreneurial intention of individuals has a positive effect on the development of society.

Suggested Citation

  • Rajković Jelena & Kovačić Sanja & Popović Jovanka & Poštin Jasmina & Konjikušić Marko & Nikolić Milan, 2021. "Facebook and Mobile Phone Use and Entrepreneurial Intentions of Students in Serbia," Economic Themes, Sciendo, vol. 59(3), pages 409-426, September.
    • Handle: RePEc:vrs:ecothe:v:59:y:2021:i:3:p:409-426:n:5
    DOI: 10.2478/ethemes-2021-0023
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    References listed on IDEAS

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    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    More about this item

    Keywords

    Facebook use; smartphone use; enterprise potential; individual entrepreneurial orientation; entrepreneurial intention; students; Serbia;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • J23 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Demand

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