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Does Creativity and Product Innovation Build Business Continuity? Investigation of Samarinda Weaving Craft

Author

Listed:
  • Zainurossalamia Za Saida

    (Department of Management, Faculty of Economics and Business, Universitas Mulawarman, Samarinda 75117, Indonesia)

  • Tricahyadinata Irsan

    (Department of Management, Faculty of Economics and Business, Universitas Mulawarman, Samarinda 75117, Indonesia)

  • Robiansyah Robiansyah

    (Department of Management, Faculty of Economics and Business, Universitas Mulawarman, Samarinda 75117, Indonesia)

Abstract

In practice, it is often found that the iconic woven sarong products from Samarinda still produce classic models without any new breakthroughs according to tastes, interests across generations, and market segmentation. Until now, another obstacle has been the difficulty of finding skilled artisans to modernize Samarinda’s woven sarongs. Following up on these dynamics, the manuscript aims to explore the causality between creativity and product innovation on the business continuity of the Samarinda woven sarong craft. In the study context, the independent variable is modified to include creativity and product innovation, while the dependent variable is focused on business continuity. To project the effect of creativity and product innovation on business continuity, a purposive sampling approach was associated with 261 sarong-woven craftswomen in Samarinda who still exist today. From the existing interview data, the data is tabulated using a multiple linear regression technique. Quantitative evidence shows that creativity has a significant effect on business continuity in the Samarinda woven sarong craft, but product innovation has an insignificant effect on business continuity in the Samarinda woven sarong craft. The implications for the future can be evaluated based on this research. Then, further theoretical insights can be expanded by exploring factors beyond creativity and product innovation.

Suggested Citation

  • Zainurossalamia Za Saida & Tricahyadinata Irsan & Robiansyah Robiansyah, 2024. "Does Creativity and Product Innovation Build Business Continuity? Investigation of Samarinda Weaving Craft," Economics, Sciendo, vol. 12(2), pages 177-194.
    • Handle: RePEc:vrs:econom:v:12:y:2024:i:2:p:177-194:n:1011
    DOI: 10.2478/eoik-2024-0024
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    References listed on IDEAS

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    1. Nawal Abdalla Adam & Ghadah Alarifi, 2021. "Innovation practices for survival of small and medium enterprises (SMEs) in the COVID-19 times: the role of external support," Journal of Innovation and Entrepreneurship, Springer, vol. 10(1), pages 1-22, December.
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    More about this item

    Keywords

    creativity; product innovation; business continuity; woven sarong craftswomen; Samarinda;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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