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Enhancing the tourist attraction visiting process with gamification: key concepts

Author

Listed:
  • Swacha Jakub

    (University of Szczecin, Faculty of Economics and Management, Institute of Information Technology in Management, Szczecin, Poland)

  • Ittermann Robert

    (Business Academy North, Project Management, Hamburg, Germany)

Abstract

The main purpose of this paper is to describe key gamification techniques that can be applied to enhance the tourist attraction visiting process. The paper is based on the methodology of design patterns; particularly it adopts the definition and classification schemes originally proposed and developed in the context of gamification of work to specify gamification techniques related to various aspects of the tourist attraction visiting process. The main result is the selection of twelve gamification techniques for enhancing the tourist attraction visiting process, four for each of the three phases of the visiting process (before, during and after the visit). The paper shows that gamification techniques can be applied to enhance the tourist attraction visiting process. Implementation of the proposed gamification techniques is supposed to both improve visitor experience and give the tourist attraction managers a tool for boosting interest in less popular exhibitions and events.

Suggested Citation

  • Swacha Jakub & Ittermann Robert, 2017. "Enhancing the tourist attraction visiting process with gamification: key concepts," Engineering Management in Production and Services, Sciendo, vol. 9(4), pages 59-66, December.
    • Handle: RePEc:vrs:ecoman:v:9:y:2017:i:4:p:59-66:n:5
    DOI: 10.1515/emj-2017-0031
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    References listed on IDEAS

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    1. Amir Matallaoui & Nicolai Hanner & Rüdiger Zarnekow, 2017. "Introduction to Gamification: Foundation and Underlying Theories," Progress in IS, in: Stefan Stieglitz & Christoph Lattemann & Susanne Robra-Bissantz & Rüdiger Zarnekow & Tobias Brockman (ed.), Gamification, chapter 0, pages 3-18, Springer.
    2. Adina Letiţia Negruşa & Valentin Toader & Aurelian Sofică & Mihaela Filofteia Tutunea & Rozalia Veronica Rus, 2015. "Exploring Gamification Techniques and Applications for Sustainable Tourism," Sustainability, MDPI, vol. 7(8), pages 1-30, August.
    3. Xu, Feifei & Buhalis, Dimitrios & Weber, Jessika, 2017. "Serious games and the gamification of tourism," Tourism Management, Elsevier, vol. 60(C), pages 244-256.
    Full references (including those not matched with items on IDEAS)

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