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Olympic Diplomacy and the Emerging States: Striving for Influence in the Multipolar World

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  • Luša Đana

    (PhD, is Assistant Professor at the Faculty of Political Science, University of Zagreb, Zagreb, Croatia)

Abstract

The world of sports is a reflection of the world of politics. It is becoming increasingly multipolar with the emerging states hosting mega sporting events. Firstly, the article problematizes the concept of multipolarity and, secondly, globalisation by questioning whether the Olympic Games reinforce national identities and promote national interests by using Olympic diplomacy as a soft power tool. In doing so, the article explores the correlation between the changes in international affairs and the hosting of and participation at the Olympic Games by emerging states such as Brazil, China and Russia. The analysis distinguishes globalisation from the role of the nation-state, by highlighting the evident differences between emerging states in terms of hosting the Games, but also takes into consideration geopolitical and geo-economic parameters.

Suggested Citation

  • Luša Đana, 2017. "Olympic Diplomacy and the Emerging States: Striving for Influence in the Multipolar World," Croatian International Relations Review, Sciendo, vol. 23(79), pages 73-102, September.
    • Handle: RePEc:vrs:cinrer:v:23:y:2017:i:79:p:73-102:n:3
    DOI: 10.1515/cirr-2017-0015
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    References listed on IDEAS

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    2. Petar Kurecic & Binoy Kampmark, 2016. "A Multifarious, Multifaceted Approach to the Multipolar World: a Necessity," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 2(8), pages 42-51, July.
    3. Andrew Cooper & Daniel Flemes, 2013. "Foreign Policy Strategies of Emerging Powers in a Multipolar World: an introductory review," Third World Quarterly, Taylor & Francis Journals, vol. 34(6), pages 943-962.
    4. Holger Preuss, 2004. "The Economics of Staging the Olympics," Books, Edward Elgar Publishing, number 3473.
    5. Robert Baade & Victor Matheson, 2015. "An Analysis of Drivers of Mega-Events in Emerging Economies," Working Papers 1507, College of the Holy Cross, Department of Economics.
    6. Mitsuhiro Osada & Mayumi Ojima & Yoshiyuki Kurachi & Ko Miura & Takuji Kawamoto, 2016. "Economic Impact of the Tokyo 2020 Olympic Games," Bank of Japan Research Papers 16-01-21, Bank of Japan.
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