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Features Of Connectivity Among Franchising Networks In Hotel Industry

Author

Listed:
  • Tania Dabeva

    (University of Economics - Varna)

  • Georgina Lukanova

    (University of Economics - Varna)

Abstract

The main thesis supported in this study is that connectivity is embedded in the hotel franchise due to its systemic nature, the number of participating levels, elements and entities, the complex relationships between them, the transfer of tangible and intangible assets, multifaceted communications of formal and informal nature and others. In this regard, the main purpose of the paper is to reveal the nature of connectivity in the hotel franchise and how it affects the functioning and development of the system. The first part of the report examines the peculiarities of the relationships between business entities in the hotel franchise. The next part presents two main concepts for connectivity management in franchising networks in the hotel industry, and at the end some conclusions and recommendations for the development of franchise partner networks are systematized.

Suggested Citation

  • Tania Dabeva & Georgina Lukanova, 2020. "Features Of Connectivity Among Franchising Networks In Hotel Industry," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 473-479, October.
    • Handle: RePEc:vra:pr2010:y:2020:i:1:p:473-479
    DOI: 10.36997/TC2020.473
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    References listed on IDEAS

    as
    1. Muriel Fadairo & Cintya Lanchimba & Josef Windsperger, 2018. "Entrepreneurial orientation, risk and incentives: the case of franchising," Post-Print halshs-01611633, HAL.
    2. Grace, Debra & Weaven, Scott, 2011. "An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction," Journal of Retailing, Elsevier, vol. 87(3), pages 366-380.
    3. Blair,Roger D. & Lafontaine,Francine, 2011. "The Economics of Franchising," Cambridge Books, Cambridge University Press, number 9780521775892, November.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    hotel franchise; hotel industry; franchising networks.;
    All these keywords.

    JEL classification:

    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies

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