Les raisons d'être de la franchise dans les transactions de services aux entreprises
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Keywords
franchise contract; hybrid form of coordination; intangible asset; network externality; relationship of authority; control and economic rights.; contrat de franchise; forme hybride de coordination; actif immatériel; externalité de réseau; relation d'autorité; contrôle et droits économiques.; contrôle et droits économiques;All these keywords.
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