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Competitive Advantages of Boutique Hotels in the Context of a Sharing Economy

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  • Miroslava Malcheva

    (University of Economics - Varna)

Abstract

The sharing economy has developed as a business model and it is about to transform many industries. In terms of the tourism industry, the hotel sector is much vulnerable to the strategic breakthrough of online platforms providing shared accommodation. As consumers become more familiar with the opportunities offered by shared accommodation, hotels face a serious challenge and must respond appropriately to the threat of losing market positions. According some recent forecasts particularly the boutique hotels will be heavily affected by the expanding force of the sharing economy. The aim of the present paper is to highlight the key competitive advantages of boutique hotels through strategic benchmarking of the product they offer and the product offered by the online platforms for shared accommodation such as Airbnb. Finally, the paper set practical guidelines how boutique hotels can benefit from the effect that the sharing economy produces.

Suggested Citation

  • Miroslava Malcheva, 2018. "Competitive Advantages of Boutique Hotels in the Context of a Sharing Economy," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 71-83, December.
    • Handle: RePEc:vra:journl:v:7:y:2018:i:3:p:71-83
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    File URL: http://www.su-varna.org/izdanij/2018/EconomicSciencesSeries_2018_3/71-83.pdf
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    References listed on IDEAS

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    1. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
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    Cited by:

    1. Miroslava Malcheva, 2019. "Green Boutique Hotels - Marketing and Economic Benefits," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 179-187, December.
    2. Dewan, Nargis & Kim, Gwi-Gon, 2020. "Foreign Tourist Attitudes And Visit Intentions For Mountaineering Tourism In Pakistan," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(2), pages 173-186.
    3. Miroslava Malcheva, 2019. "The Automation Versus the Human Touch in the Boutique Hotels: Possible Limits," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 155-162, August.

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    More about this item

    Keywords

    boutique hotels; competitive advantages; sharing economy; shared accommodation; Airbnb.;
    All these keywords.

    JEL classification:

    • Z30 - Other Special Topics - - Tourism Economics - - - General

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