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Green Boutique Hotels - Marketing and Economic Benefits

Author

Listed:
  • Miroslava Malcheva

    (University of Economics - Varna)

Abstract

Boutique hotels represent the most luxurious and innovative part of destination "tourist power". They attract a provocative, modern and extremely demanding segment that requires a special attention not only in terms of guests' physical stay, but also in the added value that a hotel of such category should provide to the customers. In this sense, some boutique hotels combine the use of technology-based supply system and marketing approaches with green practices. The environmental responsibility is now an important part of boutique hotels product portfolio and it is considered as a way to increase their economic benefits. As to the marketing, the green concept could be successfully used as a tool for expanding the boutique hotels impact on the tourist market and at the same time to meet the specific needs of eco-conscious consumers. The present study aims to analyze and assess the potential marketing and economic advantages for the boutique hotels that provide differentiated and trade recognized tourist product trough green oriented ideas.

Suggested Citation

  • Miroslava Malcheva, 2019. "Green Boutique Hotels - Marketing and Economic Benefits," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 179-187, December.
    • Handle: RePEc:vra:journl:v:8:y:2019:i:3:p:179-187
    DOI: 10.36997/IJUSV-ESS/2019.8.3.179
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    References listed on IDEAS

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    1. Miroslava Malcheva, 2018. "Competitive Advantages of Boutique Hotels in the Context of a Sharing Economy," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 71-83, December.
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    Cited by:

    1. Cheng-Sheng Lin & Chin-Shyang Shyu & Cheng-Ping Li, 2023. "The Greener the Hotel, the Better Operating Efficiency It Has? A Sustainable Tourism Perspective," Sustainability, MDPI, vol. 15(14), pages 1-16, July.

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    More about this item

    Keywords

    boutique hotels; green practices; sustainability; marketing; economic benefits;
    All these keywords.

    JEL classification:

    • Z30 - Other Special Topics - - Tourism Economics - - - General

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