Shopping value and mall attributes: Generational and gender differences among Russian customers
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DOI: 10.29141/2218-5003-2024-15-3-1
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References listed on IDEAS
- Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
- Carolyn P. Egri & David A. Ralston, 2004. "Generation Cohorts and Personal Values: A Comparison of China and the United States," Organization Science, INFORMS, vol. 15(2), pages 210-220, April.
- Vikram Khangembam, 2023. "Consumers choice of small independent specialty stores in shopping centers during weekday extended trading hours: A qualitative study," Cogent Business & Management, Taylor & Francis Journals, vol. 10(1), pages 2185071-218, December.
- Silvia Bellini & Maria Grazia Cardinali & Benedetta Grandi, 2016. "Does Shopping Preparation influence Consumer Buying Decisions?," International Business Research, Canadian Center of Science and Education, vol. 9(10), pages 201-211, October.
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More about this item
Keywords
shopping center marketing; customer segmentation; gender; generational cohorts; shopping value; mall attributes; customer behavior patterns;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
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