IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2025i5p1792-d1595692.html
   My bibliography  Save this article

The Role of Social and Environmental CSR in Shaping Purchase Intentions: Experimental Evidence from the Cosmetics Market

Author

Listed:
  • Piotr Zaborek

    (Department of International Business, SGH Warsaw School of Economics, al. Niepodległości 162, 02-554 Warsaw, Poland)

  • Anna Kurzak Mabrouk

    (Department of Commerce and Market Institutions, Krakow University of Economics, ul. Rakowicka 27, 31-510 Kraków, Poland)

Abstract

This study investigated the impact of corporate social responsibility (CSR) on consumer purchasing decisions in the cosmetics market through an experimental design. Using eight scenarios that manipulate levels of social CSR, environmental CSR, and price, this study examined their direct effects and interactions, and the moderating influences of intrinsic and extrinsic motives. The findings confirmed that social and environmental CSR positively influence purchase intentions, with their combined effect being stronger than individual contributions. Price negatively moderates the impact of environmental CSR, particularly at higher levels, while intrinsic motives interact positively with environmental CSR to offset the negative association from its main effect. This research provides actionable insights into CSR’s role in shaping consumer behavior, emphasizing the interplay between CSR dimensions, price sensitivity, and motivational factors in the dynamic cosmetics market.

Suggested Citation

  • Piotr Zaborek & Anna Kurzak Mabrouk, 2025. "The Role of Social and Environmental CSR in Shaping Purchase Intentions: Experimental Evidence from the Cosmetics Market," Sustainability, MDPI, vol. 17(5), pages 1-23, February.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:5:p:1792-:d:1595692
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/5/1792/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/17/5/1792/
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:5:p:1792-:d:1595692. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.