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The market: Its modern concept and its teaching-learning process

Author

Listed:
  • Luis E. Rivero M.

    (Universidad de Los Andes, Instituto de Investigaciones Económicas y Sociales)

Abstract

El nuevo enfoque del mercadeo se diferencia básicamente del tradicional, en el hecho de que las empresas se han volcado hacia los clientes en vez de estar concentradas en el producto como tal. Esto ha contribuido a que adquieran fundamental importancia nuevas disciplinas que no figuraban en la concepción anterior del mercadeo y de esto se desprende que tanto la gerencia de los departamentos de mercadeo, como su enseñanza a nivel universitario, deban ser ejercidos por profesionales con un amplio conocimiento del manejo de empresas, economía y matemáticas.

Suggested Citation

  • Luis E. Rivero M., 1990. "The market: Its modern concept and its teaching-learning process," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, vol. 15(5), pages 105-112, January-D.
    • Handle: RePEc:ula:econom:v:15:y:1990:i:5:p:105-112
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    File URL: ftp://iies.faces.ula.ve/Pdf/Revista5/Rev5Rivero.pdf
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    References listed on IDEAS

    as
    1. Simon Kuznets, 1942. "Uses of National Income in Peace and War," NBER Chapters, in: Uses of National Income in Peace and War, pages 1-45, National Bureau of Economic Research, Inc.
    2. Milton Friedman, 1957. "A Theory of the Consumption Function," NBER Books, National Bureau of Economic Research, Inc, number frie57-1.
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    More about this item

    Keywords

    Mercado; análisis del consumidor y de la demanda.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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