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Changing College Choices with Personalized Admissions Information at Scale: Evidence on Naviance

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  • Christine Mulhern

Abstract

Choosing where to apply to college is a complex problem with long-term consequences, but many students lack the guidance necessary to make optimal choices. I show that a technology that provides low-cost personalized college admissions information to more than 40% of high schoolers significantly alters college choices. Students shift applications and attendance to colleges for which they can observe information on schoolmates’ admissions experiences. Responses are largest when such information suggests a high admissions probability. Disadvantaged students respond the most, and information on in-state colleges increases their 4-year college attendance. Data features and framing, however, deter students from selective colleges.

Suggested Citation

  • Christine Mulhern, 2021. "Changing College Choices with Personalized Admissions Information at Scale: Evidence on Naviance," Journal of Labor Economics, University of Chicago Press, vol. 39(1), pages 219-262.
    • Handle: RePEc:ucp:jlabec:doi:10.1086/708839
    DOI: 10.1086/708839
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    Cited by:

    1. Yuta Kuroda, 2023. "What do high-achieving graduates bring to nonacademic track high schools?," DSSR Discussion Papers 138, Graduate School of Economics and Management, Tohoku University.
    2. Arcidiacono, Peter & Kinsler, Josh & Ransom, Tyler, 2022. "Recruit to reject? Harvard and African American applicants," Economics of Education Review, Elsevier, vol. 88(C).

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