IDEAS home Printed from https://ideas.repec.org/a/ucp/jacres/doi10.1086-686731.html
   My bibliography  Save this article

Whether One Looks for Means to Overcome Regulatory Restrictions or Show Source Negativity Depends on the Type of Regulatory Restrictions

Author

Listed:
  • Gülen Sarial-Abi
  • Zeynep Gürhan-Canli

Abstract

Consumers all around the world live with regulations that are imposed on them. This article examines the effects of regulations that restrict consumer freedom to use media (e.g., social media, visual media, written media). We define two ways (i.e., direct and indirect regulatory restrictions) that these consumers might face regulations that restrict their freedom to use media and subsequently discuss the different behavioral responses that they might have as a result of the two types of regulations. In a set of three studies, this article demonstrates that when consumers are exposed to direct regulatory restrictions (i.e., regulatory restrictions that are imposed directly on the consumers), they find means to overcome those restrictions. However, when consumers are exposed to indirect regulatory restrictions (i.e., regulatory restrictions that are not directly imposed on consumers but have some consequences for consumers), they demonstrate source negativity.

Suggested Citation

  • Gülen Sarial-Abi & Zeynep Gürhan-Canli, 2016. "Whether One Looks for Means to Overcome Regulatory Restrictions or Show Source Negativity Depends on the Type of Regulatory Restrictions," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 411-421.
    • Handle: RePEc:ucp:jacres:doi:10.1086/686731
    DOI: 10.1086/686731
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/686731
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: http://dx.doi.org/10.1086/686731
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: https://libkey.io/10.1086/686731?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Fitzsimons, Gavan J, 2000. "Consumer Response to Stockouts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(2), pages 249-266, September.
    2. Jonathan Levav & Rui (Juliet) Zhu, 2009. "Seeking Freedom through Variety," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(4), pages 600-610, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Shapiro, Stephen L. & Drayer, Joris & Dwyer, Brendan, 2020. "An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions," Sport Management Review, Elsevier, vol. 23(5), pages 797-809.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gong, Xiushuang & Zhang, Honghong & Fan, Yafeng, 2021. "To conform or deviate? The effect of resource scarcity on consumer preference for minority-endorsed options," Journal of Business Research, Elsevier, vol. 122(C), pages 437-446.
    2. Ringler, Christine & Sirianni, Nancy J. & Gustafsson, Anders & Peck, Joann, 2019. "Look but Don’t Touch! The Impact of Active Interpersonal Haptic Blocking on Compensatory Touch and Purchase Behavior," Journal of Retailing, Elsevier, vol. 95(4), pages 186-203.
    3. Debora Dhanya Amarnath & Uma Pricilda Jaidev, 2021. "Toward an integrated model of consumer reactance: a literature analysis," Management Review Quarterly, Springer, vol. 71(1), pages 41-90, February.
    4. Nguyen Pham & Naomi Mandel & Andrea C. Morales, 2016. "Messages from the Food Police: How Food-Related Warnings Backfire among Dieters," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 175-190.
    5. Yan, Xiaoming & Chao, Xiuli & Lu, Ye, 2024. "Optimal control policies for dynamic inventory systems with service level dependent demand," European Journal of Operational Research, Elsevier, vol. 314(3), pages 935-949.
    6. Vishal Gaur & Young-Hoon Park, 2007. "Asymmetric Consumer Learning and Inventory Competition," Management Science, INFORMS, vol. 53(2), pages 227-240, February.
    7. Janice Y. Jung & Barbara A. Mellers, 2016. "American attitudes toward nudges," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(1), pages 62-74, January.
    8. Bianchi-Aguiar, Teresa & Hübner, Alexander & Carravilla, Maria Antónia & Oliveira, José Fernando, 2021. "Retail shelf space planning problems: A comprehensive review and classification framework," European Journal of Operational Research, Elsevier, vol. 289(1), pages 1-16.
    9. Anindya Ghose & Hyeokkoo Eric Kwon & Dongwon Lee & Wonseok Oh, 2019. "Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps," Service Science, INFORMS, vol. 30(1), pages 154-174, March.
    10. Cheng, Yin-Hui & Chuang, Shih-Chieh & Pei-I Yu, Annie & Lai, Wan-Ting, 2019. "Change in your wallet, change your choice: The effect of the change-matching heuristic on choice," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 67-76.
    11. Wahyuniati Hamid & La Ode Anto & Nasrul Nasrul, 2020. "The role of consumer innovativeness in consumer desire to try the transactions with sharia banking," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(6), pages 44-49, October.
    12. Siebert, Johannes Ulrich & Kunz, Reinhard E. & Rolf, Philipp, 2021. "Effects of decision training on individuals’ decision-making proactivity," European Journal of Operational Research, Elsevier, vol. 294(1), pages 264-282.
    13. Haans, Hans & Gijsbrechts, Els, 2011. "“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets," Journal of Retailing, Elsevier, vol. 87(4), pages 427-443.
    14. Puligadda, Sanjay & Ross, William T. & Chen, Jinjie & Howlett, Elizabeth, 2012. "When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 570-577.
    15. Wooyong Jo & Sarang Sunder & Jeonghye Choi & Minakshi Trivedi, 2020. "Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending," Marketing Science, INFORMS, vol. 39(1), pages 117-133, January.
    16. Brown, Timothy & Majors, Tracie M. & Peecher, Mark E., 2020. "Evidence on how different interventions affect juror assessment of auditor legal culpability and responsibility for damages after auditor failure to detect fraud," Accounting, Organizations and Society, Elsevier, vol. 87(C).
    17. Rebecca Hamilton & Debora Thompson & Sterling Bone & Lan Nguyen Chaplin & Vladas Griskevicius & Kelly Goldsmith & Ronald Hill & Deborah Roedder John & Chiraag Mittal & Thomas O’Guinn & Paul Piff & Car, 2019. "The effects of scarcity on consumer decision journeys," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 532-550, May.
    18. Cai, Jianhu & Hu, Xiaoqing & Tadikamalla, Pandu R. & Shang, Jennifer, 2017. "Flexible contract design for VMI supply chain with service-sensitive demand: Revenue-sharing and supplier subsidy," European Journal of Operational Research, Elsevier, vol. 261(1), pages 143-153.
    19. Xuanming Su & Fuqiang Zhang, 2009. "On the Value of Commitment and Availability Guarantees When Selling to Strategic Consumers," Management Science, INFORMS, vol. 55(5), pages 713-726, May.
    20. Pabitra Chatterjee & Barthelemy Chollet & Olivier Trendel, 2017. "From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence," Post-Print hal-01589885, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ucp:jacres:doi:10.1086/686731. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journals Division (email available below). General contact details of provider: https://www.journals.uchicago.edu/JACR .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.