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Centralization versus Decentralization: An Application to Price Setting by a Multi-market Firm

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  • Ricardo Alonso
  • Wouter Dessein
  • Niko Matouschek

Abstract

This paper compares centralized and decentralized price setting by a firm that sells a single product in two markets, but is constrained to set one price (e.g., due to arbitrage). Each market is characterized by a different linear demand function, and demand conditions are privately observed by a local manager. This manager only cares about profits in his own market and, as a result, communicates his information strategically. Our main results link organizational design to market demand. First, if pricing is decentralized, it is always delegated to the manager who faces the flattest inverse demand function, regardless of the size of market demand. Second, even when pricing can be allocated to an unbiased headquarters, decentralization is optimal when markets differ sufficiently in how flat the inverse demand functions are. Finally, decentralization is more likely when, in expectations, local managers disagree more about prices. (JEL: D23, D83, L23) (c) 2008 by the European Economic Association.

Suggested Citation

  • Ricardo Alonso & Wouter Dessein & Niko Matouschek, 2008. "Centralization versus Decentralization: An Application to Price Setting by a Multi-market Firm," Journal of the European Economic Association, MIT Press, vol. 6(2-3), pages 457-467, 04-05.
    • Handle: RePEc:tpr:jeurec:v:6:y:2008:i:2-3:p:457-467
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    References listed on IDEAS

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    1. Grossman, Sanford J & Hart, Oliver D, 1986. "The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 691-719, August.
    2. Marin, Dalia & Verdier, Thierry, 2006. "Corporate Hierarchies and the Size of Nations: Theory and Evidence," Discussion Papers in Economics 1346, University of Munich, Department of Economics.
    3. Wouter Dessein, 2002. "Authority and Communication in Organizations," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 69(4), pages 811-838.
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    Cited by:

    1. Kim, Bosung & Park, Kun Soo, 2016. "Organizational structure of a global supply chain in the presence of a gray market: Information asymmetry and valuation difference," International Journal of Production Economics, Elsevier, vol. 175(C), pages 71-80.
    2. Rosar, Frank, 2015. "Continuous decisions by a committee: Median versus average mechanisms," Journal of Economic Theory, Elsevier, vol. 159(PA), pages 15-65.
    3. Elchanan Ben-Porath & Eddie Dekel & Barton L. Lipman, 2013. "A Price Theory of Vertical and Lateral Integration," Boston University - Department of Economics - Working Papers Series 2013-004, Boston University - Department of Economics.
    4. Pavel Ilinov & Andrei Matveenko & Maxim Senkov & Egor Starkov, 2022. "Optimally Biased Expertise," CERGE-EI Working Papers wp736, The Center for Economic Research and Graduate Education - Economics Institute, Prague.
    5. Patrick Legros & Andrew F. Newman, 2014. "Contracts, Ownership, and Industrial Organization: Past and Future," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 30(suppl_1), pages 82-117.
    6. Liu, Dan & Meagher, Kieron J. & Wait, Andrew, 2022. "Market conditions and firm morality: Employee trust in the honesty of their managers," Journal of Economic Behavior & Organization, Elsevier, vol. 204(C), pages 89-106.
    7. Andrew F. Newman & Patrick Legros, 2011. "Incomplete Contracts and Industrial Organization: A Survey," Boston University - Department of Economics - Working Papers Series WP2011-036, Boston University - Department of Economics.
    8. Chiba, Saori & Hori, Kazumi, 2022. "Two-sided strategic information transmission," Games and Economic Behavior, Elsevier, vol. 134(C), pages 229-241.
    9. Beckmann, Michael & Armbruster, Kathrin, 2010. "Business environment, managerial strategies, and the allocation of decision-making authorities in Swiss Firms," Working papers 2010/06, Faculty of Business and Economics - University of Basel.
    10. Burguet, Roberto & Sákovics, József, 2019. "Personalized prices and uncertainty in monopsony," International Journal of Industrial Organization, Elsevier, vol. 67(C).
    11. Newman, Andrew, 2012. "A Price Theory of Vertical and Lateral Integration (Revised Version)," CEPR Discussion Papers 9004, C.E.P.R. Discussion Papers.
    12. Suzanne Bijkerk & Josse (J.) Delfgaauw & Vladimir (V.A.) Karamychev & Otto (O.H.) Swank, 2018. "Need to Know? On Information Systems in Firms," Tinbergen Institute Discussion Papers 18-091/VII, Tinbergen Institute.

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    More about this item

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production

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