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Impact Of Perceived Quality On Consumer Attitude In Food Industry Of Pakistan

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  • Turab KHAN, Naushad AHMED, Hafiz Ishtiaque HUSSAIN

Abstract

Purpose: The purpose of this study is to identify the impact of perceived quality on consumer attitude in food industry. Design/Methodology/Approach: With positive philosophy method, this study is based on Quantitative approach and the truthful data was collected by Surveys from the consumers of food industry in Pakistan. The linear Regression method directed for the measurement. Findings: The results indicate the impact of perceived quality on consumer attitude in food industry, which elaborate that there is a moderate impact of perceived quality on consumer attitude that indicate the significant relation among perceive quality on consumer attitude. Research limitation/Implication: The study is limited to consider only food industry, the result show that there is a significant moderate impact of perceived quality on consumer attitude although, the data was collected from the consumers of Karachi. Implications: This study suggests local food industry about the attitude of consumer towards the quality of food whereas food industry can take benefit from this study to know the quality matters for the customers which they can start providing the quality food to increase their brand name & loyalty among customers. Originality/Value: This study is carried out having seen the previous research papers although, from this study the service quality in food industry can be studied further for future research.

Suggested Citation

  • Turab KHAN, Naushad AHMED, Hafiz Ishtiaque HUSSAIN, 2018. "Impact Of Perceived Quality On Consumer Attitude In Food Industry Of Pakistan," Turkish Journal of Marketing, Ali ÇaÄŸlar Çakmak, vol. 3(3), pages 1-18.
    • Handle: RePEc:tjm:journl:2018-3-3-1
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    References listed on IDEAS

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    1. Raja Irfan Sabir & Muhammad Irfan & Naeem Akhtar & Muhammad Abbas Pervez & Asad ur Rehman, 2014. "Customer Satisfaction in the Restaurant Industry; Examining the Model in Local Industry Perspective," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 4(1), pages 18-31, January.
    2. Eckel, Carsten & Iacovone, Leonardo & Javorcik, Beata & Neary, J. Peter, 2015. "Multi-product firms at home and away: Cost- versus quality-based competence," Journal of International Economics, Elsevier, vol. 95(2), pages 216-232.
    3. Hallak, Juan Carlos & Sivadasan, Jagadeesh, 2013. "Product and process productivity: Implications for quality choice and conditional exporter premia," Journal of International Economics, Elsevier, vol. 91(1), pages 53-67.
    4. Raja Irfan Sabir & Muhammad Irfan & Naeem Akhtar & Muhammad Abbas Pervez & Asad ur Rehman, 2014. "Customer Satisfaction in the Restaurant Industry; Examining the Model in Local Industry Perspective," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 4(1), pages 18-31.
    5. Insch, Gary S. & McBride, J. Brad, 2004. "The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct," Journal of Business Research, Elsevier, vol. 57(3), pages 256-265, March.
    6. Anna, Petrenko, 2016. "Мaркування готової продукції як складова частина інформаційного забезпечення маркетингової діяльності підприємств овочепродуктового підкомплексу," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 2(1), March.
    7. Satya S, 2011. "Retailer’s Perspective on Support Services Offered by Vembanad White Cement," Journal of Economics and Behavioral Studies, AMH International, vol. 2(5), pages 186-190.
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    Keywords

    Perceived Quality; Consumer Attitude;

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