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Tourist adoption of mapping apps: a UTAUT2 perspective of smart travellers

Author

Listed:
  • Anil Gupta

    (University of Jammu, School of Hospitality and Tourism Management & The Business School, Jammu, India)

  • Nikita Dogra

    (University of Jammu, School of Hospitality and Tourism Management & The Business School, Jammu, India)

Abstract

Purpose – Mapping apps are location based travel apps used for navigation and routing. These apps are gaining worldwide popularity because of its enormous potential. Despite of the growing popularity and utility of the mapping apps, the published literature in this area is scarce, leaving an unexplored area of research. Thus, the current study aims to identify factors affecting tourist’s intentions to use mapping apps while travelling. Design – The Extended Unified theory of acceptance and use of technology (UTAUT2) was applied as the basis of the present study Methodology – The data was collected from 284 travellers in India using a structured questionnaire. The data was analyzed using Partial Least Square approach. Findings – The results indicated that the most significant antecedents of behavioral intentions are habit, facilitating conditions, performance expectancy and hedonic motivation. It was observed that the actual usage behavior was influenced by traveler’s intentions and habit to use the technology (mapping apps). However it was noted that effort expectancy, social influence and price value had no significant effects on the tourist’s intentions to use mapping apps while travelling. Originality of the research – Till date limited empirical studies have explored the adoption of mapping apps by travelers. This study is unique as it explores the adoption intentions using a relevant theoretical framework in the developing economy context wherein the use of mapping apps is still in the nascent stage. This research contributes to the literature of innovation adoption and provides an interesting perspective to companies developing location based travel mobile apps.

Suggested Citation

  • Anil Gupta & Nikita Dogra, 2017. "Tourist adoption of mapping apps: a UTAUT2 perspective of smart travellers," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 23(2), pages 145-1416-1, November.
    • Handle: RePEc:tho:journl:v:23:y:2017:n:2:p:145-161
    DOI: 10.20867/thm.23.2.6
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    References listed on IDEAS

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    2. Dorothee Apfel & Carsten Herbes, 2021. "What Drives Senegalese SMEs to Adopt Renewable Energy Technologies? Applying an Extended UTAUT2 Model to a Developing Economy," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    3. Pedro Palos-Sanchez & Jose Ramon Saura & Marisol B. Correia, 2021. "Do tourism applications’ quality and user experience influence its acceptance by tourists?," Review of Managerial Science, Springer, vol. 15(5), pages 1205-1241, July.
    4. Singha Chaveesuk & Wornchanok Chaiyasoonthorn & Nayika Kamales & Zdzislawa Dacko-Pikiewicz & Wiesław Liszewski & Bilal Khalid, 2023. "Evaluating the Determinants of Consumer Adoption of Autonomous Vehicles in Thailand—An Extended UTAUT Model," Energies, MDPI, vol. 16(2), pages 1-22, January.
    5. Yongrong Xin & Azer Dilanchiev & Madad Ali & Muhammad Irfan & Yangxiao Hong, 2022. "Assessing Citizens’ Attitudes and Intentions to Adopt E-Government Services: A Roadmap toward Sustainable Development," Sustainability, MDPI, vol. 14(22), pages 1-15, November.
    6. Robert Jeyakumar Nathan & Vijay Victor & Melanie Tan & Maria Fekete-Farkas, 0. "Tourists’ use of Airbnb app for visiting a historical city," Information Technology & Tourism, Springer, vol. 0, pages 1-26.
    7. Valor, Carmen & Antonetti, Paolo & Crisafulli, Benedetta, 2022. "Emotions and consumers’ adoption of innovations: An integrative review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    8. Robert Jeyakumar Nathan & Vijay Victor & Melanie Tan & Maria Fekete-Farkas, 2020. "Tourists’ use of Airbnb app for visiting a historical city," Information Technology & Tourism, Springer, vol. 22(2), pages 217-242, June.
    9. Khalid Bilal & Lis Marcin & Chaiyasoonthorn Wornchanok & Chaveesuk Singha, 2021. "Factors influencing behavioural intention to use MOOCs," Engineering Management in Production and Services, Sciendo, vol. 13(2), pages 83-95, June.
    10. Pinaz Tiwari & Rahul Pratap Singh Kaurav & Kian Yeik Koay, 2024. "Understanding travel apps usage intention: findings from PLS and NCA," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(1), pages 25-41, March.
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    More about this item

    Keywords

    Location based services; Mapping apps; Technology adoption; Innovation Adoption; UTAUT 2;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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