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Media communication strategies in the central public administration

Author

Listed:
  • Dumitrela Florentina Cantor

    (Independent researcher)

  • Mihaela Rus

    (Ovidius University of Constanta - Faculty of Law and Administrative Sciences)

  • Tanase Tasente

    (Ovidius University of Constanta - Faculty of Law and Administrative Sciences)

Abstract

From year to year, the role of Social Media has become increasingly important. In this context, public institutions in Romania have started to use social networks more and more often, in order to increase the interest of citizens for interaction through social media. Usually, online communication channels do not replace other means of communication, but offer the advantage of the large number of users who are increasingly active in these social networks. Also, public institutions maintain a close relationship with the media, given the fact that it can be a good channel of communication with citizens. Through this communication channel, they build a favorable image and make the activity of public administration transparent, which leads to an improvement in the relationship with citizens. Therefore, the relations of public institutions with the media are materialized through the organization of press conferences, through press releases or interviews with public administration leaders.

Suggested Citation

  • Dumitrela Florentina Cantor & Mihaela Rus & Tanase Tasente, 2021. "Media communication strategies in the central public administration," Technium Social Sciences Journal, Technium Science, vol. 19(1), pages 191-211, May.
    • Handle: RePEc:tec:journl:v:19:y:2021:i:1:p:191-211
    DOI: https://doi.org/10.47577/tssj.v19i1.3320
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    Citations

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    Cited by:

    1. Mihaela Rus & Tasente Tasente & Mihaela Luminita Sandu & Ana Maria Iscru, 2022. "Strategies and specific techniques to mass-media relations activities in a public institution," Technium Social Sciences Journal, Technium Science, vol. 28(1), pages 273-290, February.
    2. Marwan Walid Mohammad Al-Quran, 2022. "Traditional media versus social media: challenges and opportunities," Technium, Technium Science, vol. 4(1), pages 145-160.

    More about this item

    Keywords

    media communication strategies; public administration; social media;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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