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A State-of-the-Art Review: Developments in Utility Theory, Prospect Theory and Regret Theory to Investigate Travellers' Behaviour in Situations Involving Travel Time Uncertainty

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  • Giselle Moraes Ramos
  • Winnie Daamen
  • Serge Hoogendoorn

Abstract

Despite the wide use of utility theory to model travellers' behaviour, the interest in non-expected utility theories has increased due to their potential to capture more realistic behaviour. A main question raised is whether travellers are better described as utility maximizers or should be qualified differently.This paper presents a literature review on the use of expected utility theory (EUT), prospect theory (PT) and regret theory (RT) to model travellers' behaviour. Gaps in the literature are identified and a discussion about advantages and disadvantages of each theory is presented. A case study illustrates the differences between the theories.Under certain conditions, PT and RT restrict themselves to EUT. Their added value, however, is the possibility of capturing loss aversion, risk aversion and risk-seeking (PT) and regret aversion (RT). On the practical level, the use of EUT is well established, while contributions of PT and RT are marginal. On the theoretical level, however, RT seems to be (marginally) more suitable to model travellers' behaviour, while EUT and PT are equally suitable. This suggests that the large use of EUT is highly influenced by its very tractable framework. We do not claim the superiority of any theory, but propose to compare them through a systematic review.

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  • Giselle Moraes Ramos & Winnie Daamen & Serge Hoogendoorn, 2014. "A State-of-the-Art Review: Developments in Utility Theory, Prospect Theory and Regret Theory to Investigate Travellers' Behaviour in Situations Involving Travel Time Uncertainty," Transport Reviews, Taylor & Francis Journals, vol. 34(1), pages 46-67, January.
    • Handle: RePEc:taf:transr:v:34:y:2014:i:1:p:46-67
    DOI: 10.1080/01441647.2013.856356
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