IDEAS home Printed from https://ideas.repec.org/a/taf/tprsxx/v55y2017i2p313-326.html
   My bibliography  Save this article

Measure of the bullwhip effect considering the market competition between two retailers

Author

Listed:
  • Junhai Ma
  • Xiaogang Ma

Abstract

In order to consider the market competition, a new supply chain with one supplier and two retailers is established in this paper. Two retailers employ different AR(1) demand processes, respectively, and an order-up-to inventory policy characterises the inventory decisions. The bullwhip effect in this supply chain is measured under the moving average forecasting technique. We investigate the effects of the lead time, the span of forecast, market competition and the consistency of demand volatility on the bullwhip effect using the algebraic analysis and numerical simulation. Conclusions indicate that different factors lead to the bullwhip effect following different patterns in the supply chain. Moreover, some suggestions are present to help managers to control parameters that yield the lower bullwhip effect.

Suggested Citation

  • Junhai Ma & Xiaogang Ma, 2017. "Measure of the bullwhip effect considering the market competition between two retailers," International Journal of Production Research, Taylor & Francis Journals, vol. 55(2), pages 313-326, January.
    • Handle: RePEc:taf:tprsxx:v:55:y:2017:i:2:p:313-326
    DOI: 10.1080/00207543.2016.1154996
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/00207543.2016.1154996
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/00207543.2016.1154996?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hau L. Lee & Kut C. So & Christopher S. Tang, 2000. "The Value of Information Sharing in a Two-Level Supply Chain," Management Science, INFORMS, vol. 46(5), pages 626-643, May.
    2. Zhang, Xiaolong, 2004. "The impact of forecasting methods on the bullwhip effect," International Journal of Production Economics, Elsevier, vol. 88(1), pages 15-27, March.
    3. Xu, Kefeng & Dong, Yan & Evers, Philip T., 2001. "Towards better coordination of the supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 37(1), pages 35-54, March.
    4. Hau L. Lee, Seungjin Whang, 2000. "Information sharing in a supply chain," International Journal of Manufacturing Technology and Management, Inderscience Enterprises Ltd, vol. 1(1), pages 79-93.
    5. Duc, Truong Ton Hien & Luong, Huynh Trung & Kim, Yeong-Dae, 2008. "A measure of bullwhip effect in supply chains with a mixed autoregressive-moving average demand process," European Journal of Operational Research, Elsevier, vol. 187(1), pages 243-256, May.
    6. Disney, S. M. & Towill, D. R., 2003. "On the bullwhip and inventory variance produced by an ordering policy," Omega, Elsevier, vol. 31(3), pages 157-167, June.
    7. Zotteri, Giulio, 2013. "An empirical investigation on causes and effects of the Bullwhip-effect: Evidence from the personal care sector," International Journal of Production Economics, Elsevier, vol. 143(2), pages 489-498.
    8. Luong, Huynh Trung, 2007. "Measure of bullwhip effect in supply chains with autoregressive demand process," European Journal of Operational Research, Elsevier, vol. 180(3), pages 1086-1097, August.
    9. Zhang, Xiaolong & Burke, Gerard J., 2011. "Analysis of compound bullwhip effect causes," European Journal of Operational Research, Elsevier, vol. 210(3), pages 514-526, May.
    10. Dejonckheere, J. & Disney, S. M. & Lambrecht, M. R. & Towill, D. R., 2003. "Measuring and avoiding the bullwhip effect: A control theoretic approach," European Journal of Operational Research, Elsevier, vol. 147(3), pages 567-590, June.
    11. Ouyang, Yanfeng & Li, Xiaopeng, 2010. "The bullwhip effect in supply chain networks," European Journal of Operational Research, Elsevier, vol. 201(3), pages 799-810, March.
    12. Stephen C. Graves, 1999. "A Single-Item Inventory Model for a Nonstationary Demand Process," Manufacturing & Service Operations Management, INFORMS, vol. 1(1), pages 50-61.
    13. Gaalman, Gerard & Disney, Stephen M., 2009. "On bullwhip in a family of order-up-to policies with ARMA(2,2) demand and arbitrary lead-times," International Journal of Production Economics, Elsevier, vol. 121(2), pages 454-463, October.
    14. Ton Hien Duc, Truong & Luong, Huynh Trung & Kim, Yeong-Dae, 2010. "Effect of the third-party warehouse on bullwhip effect and inventory cost in supply chains," International Journal of Production Economics, Elsevier, vol. 124(2), pages 395-407, April.
    15. Hau L. Lee & V. Padmanabhan & Seungjin Whang, 1997. "Information Distortion in a Supply Chain: The Bullwhip Effect," Management Science, INFORMS, vol. 43(4), pages 546-558, April.
    16. Bruce L. Miller, 1986. "Scarf's State Reduction Method, Flexibility, and a Dependent Demand Inventory Model," Operations Research, INFORMS, vol. 34(1), pages 83-90, February.
    17. Luong, Huynh Trung & Phien, Nguyen Huu, 2007. "Measure of bullwhip effect in supply chains: The case of high order autoregressive demand process," European Journal of Operational Research, Elsevier, vol. 183(1), pages 197-209, November.
    18. Frank Chen & Zvi Drezner & Jennifer K. Ryan & David Simchi-Levi, 2000. "Quantifying the Bullwhip Effect in a Simple Supply Chain: The Impact of Forecasting, Lead Times, and Information," Management Science, INFORMS, vol. 46(3), pages 436-443, March.
    19. Stephen C. Graves, 1999. "Addendum to "A Single-Item Inventory Model for a Nonstationary Demand Process"," Manufacturing & Service Operations Management, INFORMS, vol. 1(2), pages 174-174.
    20. Dejonckheere, J. & Disney, S. M. & Lambrecht, M. R. & Towill, D. R., 2004. "The impact of information enrichment on the Bullwhip effect in supply chains: A control engineering perspective," European Journal of Operational Research, Elsevier, vol. 153(3), pages 727-750, March.
    21. Ma, Yungao & Wang, Nengmin & He, Zhengwen & Lu, Jizhou & Liang, Huigang, 2015. "Analysis of the bullwhip effect in two parallel supply chains with interacting price-sensitive demands," European Journal of Operational Research, Elsevier, vol. 243(3), pages 815-825.
    22. Kelle, Peter & Milne, Alistair, 1999. "The effect of (s, S) ordering policy on the supply chain," International Journal of Production Economics, Elsevier, vol. 59(1-3), pages 113-122, March.
    23. Nepal, Bimal & Murat, Alper & Babu Chinnam, Ratna, 2012. "The bullwhip effect in capacitated supply chains with consideration for product life-cycle aspects," International Journal of Production Economics, Elsevier, vol. 136(2), pages 318-331.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pastore, Erica & Alfieri, Arianna & Zotteri, Giulio, 2019. "An empirical investigation on the antecedents of the bullwhip effect: Evidence from the spare parts industry," International Journal of Production Economics, Elsevier, vol. 209(C), pages 121-133.
    2. Villa, Sebastián, 2022. "Competing for supply and demand: Understanding retailers' ordering decisions," International Journal of Production Economics, Elsevier, vol. 244(C).
    3. Junhai Ma & Liqing Zhu & Ye Yuan & Shunqi Hou, 2018. "Study of the Bullwhip Effect in a Multistage Supply Chain with Callback Structure considering Two Retailers," Complexity, Hindawi, vol. 2018, pages 1-12, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang, Xun & Disney, Stephen M., 2016. "The bullwhip effect: Progress, trends and directions," European Journal of Operational Research, Elsevier, vol. 250(3), pages 691-701.
    2. K. Devika & A. Jafarian & A. Hassanzadeh & R. Khodaverdi, 2016. "Optimizing of bullwhip effect and net stock amplification in three-echelon supply chains using evolutionary multi-objective metaheuristics," Annals of Operations Research, Springer, vol. 242(2), pages 457-487, July.
    3. Ahmed Shaban & Mohamed A. Shalaby & Giulio Di Gravio & Riccardo Patriarca, 2020. "Analysis of Variance Amplification and Service Level in a Supply Chain with Correlated Demand," Sustainability, MDPI, vol. 12(16), pages 1-27, August.
    4. Pastore, Erica & Alfieri, Arianna & Zotteri, Giulio & Boylan, John E., 2020. "The impact of demand parameter uncertainty on the bullwhip effect," European Journal of Operational Research, Elsevier, vol. 283(1), pages 94-107.
    5. Rupesh Kumar Pati, 2014. "Modelling Bullwhip Effect in a Closed Loop Supply Chain with ARMA Demand," IIM Kozhikode Society & Management Review, , vol. 3(2), pages 149-164, July.
    6. Junhai Ma & Jing Zhang & Liqing Zhu, 2018. "Study of the Bullwhip Effect under Various Forecasting Methods in Electronics Supply Chain with Dual Retailers considering Market Share," Complexity, Hindawi, vol. 2018, pages 1-19, January.
    7. Nepal, Bimal & Murat, Alper & Babu Chinnam, Ratna, 2012. "The bullwhip effect in capacitated supply chains with consideration for product life-cycle aspects," International Journal of Production Economics, Elsevier, vol. 136(2), pages 318-331.
    8. Nagaraja, Chaitra H. & McElroy, Tucker, 2018. "The multivariate bullwhip effect," European Journal of Operational Research, Elsevier, vol. 267(1), pages 96-106.
    9. Pastore, Erica & Alfieri, Arianna & Zotteri, Giulio, 2019. "An empirical investigation on the antecedents of the bullwhip effect: Evidence from the spare parts industry," International Journal of Production Economics, Elsevier, vol. 209(C), pages 121-133.
    10. Sodhi, ManMohan S. & Tang, Christopher S., 2011. "The incremental bullwhip effect of operational deviations in an arborescent supply chain with requirements planning," European Journal of Operational Research, Elsevier, vol. 215(2), pages 374-382, December.
    11. Nagaraja, C.H. & Thavaneswaran, A. & Appadoo, S.S., 2015. "Measuring the bullwhip effect for supply chains with seasonal demand components," European Journal of Operational Research, Elsevier, vol. 242(2), pages 445-454.
    12. Zhang, Xiaolong & Burke, Gerard J., 2011. "Analysis of compound bullwhip effect causes," European Journal of Operational Research, Elsevier, vol. 210(3), pages 514-526, May.
    13. Sadeghi, Ahmad, 2015. "Providing a measure for bullwhip effect in a two-product supply chain with exponential smoothing forecasts," International Journal of Production Economics, Elsevier, vol. 169(C), pages 44-54.
    14. Kristianto, Yohanes & Helo, Petri & Jiao, Jianxin (Roger) & Sandhu, Maqsood, 2012. "Adaptive fuzzy vendor managed inventory control for mitigating the Bullwhip effect in supply chains," European Journal of Operational Research, Elsevier, vol. 216(2), pages 346-355.
    15. Rostami-Tabar, Bahman & Disney, Stephen M., 2023. "On the order-up-to policy with intermittent integer demand and logically consistent forecasts," International Journal of Production Economics, Elsevier, vol. 257(C).
    16. Ali, Mohammad M. & Boylan, John E. & Syntetos, Aris A., 2012. "Forecast errors and inventory performance under forecast information sharing," International Journal of Forecasting, Elsevier, vol. 28(4), pages 830-841.
    17. Adenso-Díaz, Belarmino & Moreno, Plácido & Gutiérrez, Ester & Lozano, Sebastián, 2012. "An analysis of the main factors affecting bullwhip in reverse supply chains," International Journal of Production Economics, Elsevier, vol. 135(2), pages 917-928.
    18. Chatfield, Dean C. & Pritchard, Alan M., 2013. "Returns and the bullwhip effect," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 49(1), pages 159-175.
    19. Gaalman, Gerard & Disney, Stephen M. & Wang, Xun, 2022. "When bullwhip increases in the lead time: An eigenvalue analysis of ARMA demand," International Journal of Production Economics, Elsevier, vol. 250(C).
    20. Ma, Yungao & Wang, Nengmin & He, Zhengwen & Lu, Jizhou & Liang, Huigang, 2015. "Analysis of the bullwhip effect in two parallel supply chains with interacting price-sensitive demands," European Journal of Operational Research, Elsevier, vol. 243(3), pages 815-825.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:tprsxx:v:55:y:2017:i:2:p:313-326. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/TPRS20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.