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The role of perceived enjoyment and social norm in the adoption of technology with network externalities

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  • Astrid Dickinger
  • Mitra Arami
  • David Meyer

Abstract

The emergence of highly interactive media and the increased connectivity among people call for an investigation of usage behaviour of those media. People tend to rely heavily on peer-to-peer interaction influencing the adoption of new media formats that enhance this interactivity. The first explorative phase of this research consists of interviews with experts and focus groups and builds the basis of the proposed framework and measurement model. Then, a Structural Equation Modelling approach is used to assess the relative importance and the strength between different constructs, including perceived enjoyment, social norm, usefulness, ease of use and intention to use. The results indicate that perceived enjoyment and social norm are important antecedents for the adoption of technology with network externalities.

Suggested Citation

  • Astrid Dickinger & Mitra Arami & David Meyer, 2008. "The role of perceived enjoyment and social norm in the adoption of technology with network externalities," European Journal of Information Systems, Taylor & Francis Journals, vol. 17(1), pages 4-11, February.
    • Handle: RePEc:taf:tjisxx:v:17:y:2008:i:1:p:4-11
    DOI: 10.1057/palgrave.ejis.3000726
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    Cited by:

    1. Cui, Shuang & Tian, Lijun & Xu, Yan & Wang, Yacan, 2024. "Measuring acceptance of tradable credit scheme and its effect on behavioral intention through theory of planned behavior," Transport Policy, Elsevier, vol. 150(C), pages 174-188.
    2. Turnadžić Tamara & Peštek Almir & Činjarević Merima, 2024. "The Role of Social Factors in the Acceptance of Artificial Intelligence-Based Services: the Example of the Banking Sector of Bosnia and Herzegovina," South East European Journal of Economics and Business, Sciendo, vol. 19(1), pages 145-158.
    3. Yen, Barbara T.H. & Mulley, Corinne & Meza, Gerardo, 2023. "Exploring the attitudes and perceptions influencing user participation in gamification schemes for TDM," Research in Transportation Economics, Elsevier, vol. 99(C).
    4. Chakraborty, Debarun & Patre, Smruti & Tiwari, Devisha, 2023. "Metaverse mingle: Discovering dating intentions in metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    5. Isabel Auer & Stephan Schlögl & Gundula Glowka, 2024. "Chatbots in Airport Customer Service—Exploring Use Cases and Technology Acceptance," Future Internet, MDPI, vol. 16(5), pages 1-19, May.
    6. Dang, Ngoc Bich & Bertrandias, Laurent, 2023. "Social robots as healing aids: How and why powerlessness influences the intention to adopt social robots," Technological Forecasting and Social Change, Elsevier, vol. 196(C).

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