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Understanding online purchase intentions: contributions from technology and trust perspectives

Author

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  • Hans van der Heijden
  • Tibert Verhagen
  • Marcel Creemers

Abstract

This paper explores factors that influence consumer's intentions to purchase online at an electronic commerce website. Specifically, we investigate online purchase intention using two different perspectives: a technology-oriented perspective and a trust-oriented perspective. We summarise and review the antecedents of online purchase intention that have been developed within these two perspectives. An empirical study in which the contributions of both perspectives are investigated is reported. We study the perceptions of 228 potential online shoppers regarding trust and technology and their attitudes and intentions to shop online at particular websites. In terms of relative contributions, we found that the trust-antecedent ‘perceived risk’ and the technology-antecedent ‘perceived ease-of-use’ directly influenced the attitude towards purchasing online.

Suggested Citation

  • Hans van der Heijden & Tibert Verhagen & Marcel Creemers, 2003. "Understanding online purchase intentions: contributions from technology and trust perspectives," European Journal of Information Systems, Taylor & Francis Journals, vol. 12(1), pages 41-48, March.
    • Handle: RePEc:taf:tjisxx:v:12:y:2003:i:1:p:41-48
    DOI: 10.1057/palgrave.ejis.3000445
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    Cited by:

    1. Wang, Bin & Shu, Min & Liu, Yunyao & Xie, Fengyuan & Wang, Jin, 2024. "Who do you want to purchase with? The effect of naming strategy on consumer participation in online group purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    2. Wan Nuraini Fahana Wan Nasir & Muhamad Safiih Lola & Abdul Aziz K. Abdul Hamid & Sharifah Sakinah Syed Abd Mutalib & Ribed Vianneca W. Jubilee & Nurul Hila Zainuddin & Akhmad Fauzy, 2024. "Assessing the Impact of E-Commerce of a Footwear Vendor in Malaysia Through a Structural Equation Modeling Approach," World, MDPI, vol. 5(4), pages 1-28, December.
    3. Eunyoung Kim & Sung Eun Park, 2023. "The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectives," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 269-287, June.
    4. Haili Yang & Yueyue Luo & Yunhua Qiu & Jiantao Zou & Mohammad Masukujjaman & Abdullah Mohammed Ibrahim, 2023. "Modeling the Enablers of Consumers’ E-Shopping Behavior: A Multi-Analytic Approach," Sustainability, MDPI, vol. 15(8), pages 1-28, April.
    5. Zhe, Lv & Jie, Wu & Yuan, He, 2023. "The effect of place attachment of geographical indication agricultural products on repurchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    6. Elshaer, Ibrahim A. & Alrawad, Mahmaod & Lutfi, Abdalwali & Azazz, Alaa M.S., 2024. "Social commerce and buying intention post COVID-19: Evidence from a hybrid approach based on SEM – fsQCA," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    7. , Le Nguyen Hoang, 2017. "Changing From E-Payment To M-Payment: The Role Of Switching Barriers," OSF Preprints k5zbr_v1, Center for Open Science.
    8. Huawei Tian, 2023. "Does consumer social responsibility augment corporate social responsibility: A reciprocal analysis of external stakeholder from stakeholder theory perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 968-978, March.
    9. Nik Mohd Baidzani Haddad Ibrahim & Khairul Anuar Mohammad Shah & Aidi Ahmi, 2024. "A 35-Year Bibliometric Study on Online Shopping Trends and Developments Around the COVID-19 Pandemic," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 258-280, December.
    10. Dzandu, Michael D., 2023. "Antecedent, behaviour, and consequence (a-b-c) of deploying the contact tracing app in response to COVID-19: Evidence from Europe," Technological Forecasting and Social Change, Elsevier, vol. 187(C).

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