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Changing From E-Payment To M-Payment: The Role Of Switching Barriers

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  • , Le Nguyen Hoang

    (Ho Chi Minh University of Banking)

Abstract

Despite the rapid proliferation of Internet-enabled mobile technology, empirical research has been undertaken only in a limited number of research areas. Other important topics, such as changing from e-payment to m-payment, have been almost absent. Thus, this study empirically investigated how switching barriers created from e-payment make customers reluctant to accept m-payment in Vietnam. The concepts of switching barriers were added to the Technology Acceptance Model due to its robust and consistent explanatory power within the context. The measurement model showed an acceptable explanatory power as 66.4% of the variance in behavioural intention was explained. However, the insignificant relationship between “perceived ease of use” and “attitude toward m-payment” raised questions regarding its role in the TAM. In terms of switching barriers, while “continuity cost” was found to be negatively related to intention, “attractiveness of epayment”, “sunk cost”, and “move-in cost” were found to have no significant influence on intention.

Suggested Citation

  • , Le Nguyen Hoang, 2017. "Changing From E-Payment To M-Payment: The Role Of Switching Barriers," OSF Preprints k5zbr_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:k5zbr_v1
    DOI: 10.31219/osf.io/k5zbr_v1
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