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Supplier involvement and customer involvement effect on new product development success in the financial service industry

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  • Shu-Hua Chien
  • Jyh-jye Chen

Abstract

This research investigates the relationship between customer involvement, supplier involvement, cross-functional department integration, and new product development (NDP) in the financial services industry. A survey tool was constructed and pre-tested. A total of 125 effective questionnaires distributed to financial services firms in Taiwan were returned. We found that customer involvement has a significant positive effect on the NPD process and on cross-functional integration, whereas cross-functional integration has a significant positive effect on the NPD process.

Suggested Citation

  • Shu-Hua Chien & Jyh-jye Chen, 2008. "Supplier involvement and customer involvement effect on new product development success in the financial service industry," The Service Industries Journal, Taylor & Francis Journals, vol. 30(2), pages 185-201, February.
    • Handle: RePEc:taf:servic:v:30:y:2008:i:2:p:185-201
    DOI: 10.1080/02642060802116354
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    References listed on IDEAS

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    1. Kent Eriksson & øystein D. Fjeldstad & Amir Sasson, 2007. "Knowledge of Inter-customer Relations as a Source of Value Creation and Commitment in Financial Service Firm's Intermediation," The Service Industries Journal, Taylor & Francis Journals, vol. 27(5), pages 563-582, July.
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    4. Helen Perks & Nina Riihela, 2004. "An exploration of inter-functional integration in the new service development process," The Service Industries Journal, Taylor & Francis Journals, vol. 24(6), pages 37-63, November.
    5. Walter, Achim, 2003. "Relationship-specific factors influencing supplier involvement in customer new product development," Journal of Business Research, Elsevier, vol. 56(9), pages 721-733, September.
    6. Chiung-Ju Liang & Wen-Hung Wang, 2006. "The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty," The Service Industries Journal, Taylor & Francis Journals, vol. 26(2), pages 119-145, March.
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