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Supplier involvement and customer involvement effect on new product development success in the financial service industry

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  • Shu-Hua Chien
  • Jyh-jye Chen

Abstract

This research investigates the relationship between customer involvement, supplier involvement, cross-functional department integration, and new product development (NDP) in the financial services industry. A survey tool was constructed and pre-tested. A total of 125 effective questionnaires distributed to financial services firms in Taiwan were returned. We found that customer involvement has a significant positive effect on the NPD process and on cross-functional integration, whereas cross-functional integration has a significant positive effect on the NPD process.

Suggested Citation

  • Shu-Hua Chien & Jyh-jye Chen, 2008. "Supplier involvement and customer involvement effect on new product development success in the financial service industry," The Service Industries Journal, Taylor & Francis Journals, vol. 30(2), pages 185-201, February.
    • Handle: RePEc:taf:servic:v:30:y:2008:i:2:p:185-201
    DOI: 10.1080/02642060802116354
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    References listed on IDEAS

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