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Attracting athletes to small-scale sports events using motivational decision-making factors

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  • Fotiadis, Anestis
  • Xie, Lishan
  • Li, Yaoqi
  • Huan, Tzung-Cheng T.C.

Abstract

This study proposes and tests a model related to small-scale sport events using a conceptual model and a survey of athletes who participate in sporting events analyzed using structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA). The fsQCA results yield three models implying that small-scale event participants require a combination of attributes to consider or eventually participate. The SEM findings reveal that involvement, travel motives, and decision factors significantly affect motivational factors, and motivational factors significantly affect decision factors. A combination of positive motivation factors, positive involvement, and negative travel motives can significantly influence decision factors.

Suggested Citation

  • Fotiadis, Anestis & Xie, Lishan & Li, Yaoqi & Huan, Tzung-Cheng T.C., 2016. "Attracting athletes to small-scale sports events using motivational decision-making factors," Journal of Business Research, Elsevier, vol. 69(11), pages 5467-5472.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:5467-5472
    DOI: 10.1016/j.jbusres.2016.04.157
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    References listed on IDEAS

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    Cited by:

    1. Huang, Tzu-Wei (Arwen) & Tseng, Wan-Yu (Quentina) & Lin, Jing-Yao (Jerry) & Tay, Ching-Xiong (Dennis), 2017. "Investigating casino event management integration: The case of East and South Asia casinos," MPRA Paper 87915, University Library of Munich, Germany.
    2. Pirnar, Ige & Kurtural, Sinem & Tutuncuoglu, Melih, 2019. "Festivals and destination marketing: An application from Izmir City," MPRA Paper 93520, University Library of Munich, Germany.
    3. Isaac Taberner & Albert Juncà, 2021. "Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    4. Ige Pirnar & Sinem Kurtural & Melih Turkey, 2019. "Festivals and destination marketing: An application from Izmir City," Post-Print hal-02458450, HAL.

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