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Cultural Diversity in the Movie Industry: A Cross-National Study

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  • Francois Moreau
  • Stephanie Peltier

Abstract

For many years, the promotion and preservation of cultural diversity has remained a core issue in international debates about free trade. In this article we propose a framework to assess cultural diversity that is used to compare this diversity in the movie industry between 1990 and 2000 in the European Union, United States, France, Hungary, Mexico, and South Korea. Our main results are (a) the ranking of the countries is highly dependent on the dimensions of cultural diversity considered; (b) cultural diversity turns out to be higher in countries where the movie industry receives strong public support (France, European Union, South Korea); and (c) supplied diversity and consumed diversity are positively correlated, and the former is always higher than the latter. This evidence suggests that a policy that supports cultural diversity on the supply side seems to match consumers' preferences.

Suggested Citation

  • Francois Moreau & Stephanie Peltier, 2004. "Cultural Diversity in the Movie Industry: A Cross-National Study," Journal of Media Economics, Taylor & Francis Journals, vol. 17(2), pages 123-143.
    • Handle: RePEc:taf:jmedec:v:17:y:2004:i:2:p:123-143
    DOI: 10.1207/s15327736me1702_4
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    Cited by:

    1. Hakjun Lee & Shik Heo, 2022. "Consumption Pattern Benefits of the Cultural Activities in South Korea," Sustainability, MDPI, vol. 15(1), pages 1-14, December.
    2. Maria Masood, 2012. "New Evidence on Development and Cultural Trade: Diversification, Reconcentration and Domination," Working Papers hal-00778502, HAL.
    3. Maria MASOOD, 2014. "New Evidence on Development and Cultural Trade: Diversification, Reconcentration and Domination," Working Papers P85, FERDI.
    4. Françoise Benhamou & Stéphanie Peltier, 2007. "How should cultural diversity be measured? An application using the French publishing industry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(2), pages 85-107, June.
    5. Maria Masood, 2012. "New Evidence on Development and Cultural Trade: Diversification, Reconcentration and Domination," CEPN Working Papers hal-00778502, HAL.
    6. Elisa Salvador & Jean-Paul Simon & Pierre-Jean Benghozi, 2019. "Facing disruption: the cinema value chain in the digital age," Post-Print hal-02300929, HAL.
    7. Dr. Herbert J. DeGraffe, Jr., 2021. "Global Business Infrastructure: Assimilation is Ineffective at the Cultural Level," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(09), pages 213-215, September.

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