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California households' willingness to pay for 'green' electronics

Author

Listed:
  • Jean-Daniel Saphores
  • Hilary Nixon
  • Oladele Ogunseitan
  • Andrew Shapiro

Abstract

Concerns about rapid increases in the volume of electronic waste (e-waste) and its potential toxicity have sharpened policy makers' interest for extended producer responsibility to encourage manufacturers of consumer electronic devices (CEDs) to 'design for the environment'. This paper examines consumer willingness to pay for 'green' electronics based on a 2004 mail survey of California households. Using ordered logit models, it was found that significant predictors of willingness to pay for 'greener' computers and cell phones include age, income, education, beliefs about the role of government for improving environmental quality, as well as environmental attitudes and behaviors, but neither gender nor political affiliation. Although most respondents are willing to pay only a 1% premium for 'greener' CEDs, innovation and EU directives may soon make them competitive with conventional CEDs.

Suggested Citation

  • Jean-Daniel Saphores & Hilary Nixon & Oladele Ogunseitan & Andrew Shapiro, 2007. "California households' willingness to pay for 'green' electronics," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 50(1), pages 113-133.
    • Handle: RePEc:taf:jenpmg:v:50:y:2007:i:1:p:113-133
    DOI: 10.1080/09640560601048549
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    References listed on IDEAS

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    1. Guy Garrod & Kenneth G. Willis, 1999. "Economic Valuation of the Environment," Books, Edward Elgar Publishing, number 1368.
    2. J. Scott Long & Jeremy Freese, 2006. "Regression Models for Categorical Dependent Variables using Stata, 2nd Edition," Stata Press books, StataCorp LP, edition 2, number long2, March.
    3. Walls, Margaret, 2003. "The Role of Economics in Extended Producer Responsibility: Making Policy Choices and Setting Policy Goals," RFF Working Paper Series dp-03-11, Resources for the Future.
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    2. Bhavsar, Hiren & Baryeh, Kofi & Tegegne, Fisseha, 2016. "Willingness to Pay More for Organic Foods by Tennessee Consumers," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230010, Southern Agricultural Economics Association.
    3. Chen, Xuqi & Gao, Yujuan & Gao, Zhifeng, 2022. "Impacts of color-coded nutrition facts panel and consumer responses," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322206, Agricultural and Applied Economics Association.
    4. Marc J. Epstein & Sally K. Widener, 2011. "Facilitating sustainable development decisions: measuring stakeholder reactions," Business Strategy and the Environment, Wiley Blackwell, vol. 20(2), pages 107-123, February.
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    6. Ju-Hee Kim & Hyo-Jin Kim & Seung-Hoon Yoo, 2019. "Willingness to Pay Price Premium for Smartphones Produced Using Renewable Energy," Sustainability, MDPI, vol. 11(6), pages 1-11, March.
    7. Yazdanpanah, Masoud & Komendantova, Nadejda & Ardestani, Roshanak Shafiei, 2015. "Governance of energy transition in Iran: Investigating public acceptance and willingness to use renewable energy sources through socio-psychological model," Renewable and Sustainable Energy Reviews, Elsevier, vol. 45(C), pages 565-573.
    8. Erica L. Plambeck & Terry A. Taylor, 2019. "Testing by Competitors in Enforcement of Product Standards," Management Science, INFORMS, vol. 65(4), pages 1735-1751, April.
    9. Mashael Khayyat & Mohammed Balfaqih & Hasan Balfaqih & Mahamod Ismail, 2024. "Challenges and Factors Influencing the Implementation of Green Logistics: A Case Study of Saudi Arabia," Sustainability, MDPI, vol. 16(13), pages 1-37, June.
    10. Filippo Corsini & Natalia Marzia Gusmerotti & Marco Frey, 2020. "Consumer’s Circular Behaviors in Relation to the Purchase, Extension of Life, and End of Life Management of Electrical and Electronic Products: A Review," Sustainability, MDPI, vol. 12(24), pages 1-16, December.
    11. Farheen Naz & Judit Oláh & Dinu Vasile & Róbert Magda, 2020. "Green Purchase Behavior of University Students in Hungary: An Empirical Study," Sustainability, MDPI, vol. 12(23), pages 1-21, December.
    12. Wuttichai Youngswaing & Sajjakaj Jomnonkwao & Ekkapong Cheunkamon & Vatanavongs Ratanavaraha, 2024. "Key Factors Shaping Green Logistics in Thailand’s Auto Industry: An Application of Structural Equation Modeling," Logistics, MDPI, vol. 8(1), pages 1-25, February.
    13. Jianfang Liang & Ruiwen Wang & Jingjun Li, 2022. "Exploring the Relationship between Chinese Urban Residents’ Perceptions of Sustainable Consumption and Their Efficiency Behavior: A Mediation and Moderation Analysis Based on the Social Practice Appro," Sustainability, MDPI, vol. 14(18), pages 1-25, September.
    14. Tully, Stephanie M. & Winer, Russell S., 2014. "The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis," Journal of Retailing, Elsevier, vol. 90(2), pages 255-274.
    15. Murat Yetkin & Fatma Özlem Güzel, 2020. "The Role of Countries’ Economic Development Level on Green Consumption Attitudes: A Study on Green Hotels," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 62(62), pages 167-183, December.

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