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Revisiting the Importance of Detachment in the Dynamics of Competition

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  • Ronan Le Velly
  • Frédéric Goulet

Abstract

In this paper, we adopt the framework of analysis of the economy of qualities [Callon, M., Méadel, C. & Rabeharisoa, V. (2002) 'The economy of qualities', Economy and Society , vol. 31, no. 2, pp. 194-217] to describe the sales and marketing practices of a French farm supply company whose products have uncertain characteristics and disputed effects. We show that this uncertainty leads sales staff of the company to develop an argument designed to generate attachments but also, and even more importantly, detachments. We also show that these detachments and attachments do not just concern the farmer, the company and its products. To understand the competitive dynamics involved here, it is also necessary to focus on the associations that are broken and established with natural entities, actors in the supply chain, institutions of agricultural science and conceptions of the farming profession.

Suggested Citation

  • Ronan Le Velly & Frédéric Goulet, 2015. "Revisiting the Importance of Detachment in the Dynamics of Competition," Journal of Cultural Economy, Taylor & Francis Journals, vol. 8(6), pages 689-704, December.
    • Handle: RePEc:taf:jculte:v:8:y:2015:i:6:p:689-704
    DOI: 10.1080/17530350.2015.1051489
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    References listed on IDEAS

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    1. Lucien Karpik, 2010. "Valuing the Unique: The Economics of Singularities," Economics Books, Princeton University Press, edition 1, number 9215.
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    Cited by:

    1. Ronan Le Velly & Marc Moraine, 2020. "Agencing an innovative territorial trade scheme between crop and livestock farming: the contributions of the sociology of market agencements to alternative agri-food network analysis," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(4), pages 999-1012, December.
    2. Frédéric Goulet & Matthieu Hubert, 2020. "Making a Place for Alternative Technologies: The Case of Agricultural Bio‐Inputs in Argentina," Review of Policy Research, Policy Studies Organization, vol. 37(4), pages 535-555, July.

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