Advertising, research and development, and capital market risk: higher risk firms versus lower risk firms
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DOI: 10.3846/16111699.2012.666998
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- Michelle L. Barnes & Anthony W. Hughes, 2002. "A quantile regression analysis of the cross section of stock market returns," Working Papers 02-2, Federal Reserve Bank of Boston.
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- Sung, Jin Kyung & Park, Jimi & Yoo, Shijin, 2019. "Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns," Journal of Business Research, Elsevier, vol. 94(C), pages 56-64.
- Jian Xu & Feng Liu & You-hua Chen, 2019. "R&D, Advertising and Firms’ Financial Performance in South Korea: Does Firm Size Matter?," Sustainability, MDPI, vol. 11(14), pages 1-16, July.
- Feng, Cong & Patel, Pankaj C. & Xiang, Kexin, 2020. "The well-trodden path: Complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States," Journal of Business Research, Elsevier, vol. 110(C), pages 370-385.
- Shalini Nath Tripathi & Dheeraj Misra & Masood Siddiqui, 2020. "Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector," Global Business Review, International Management Institute, vol. 21(6), pages 1376-1386, December.
- Pistolesi, Francesco & Teti, Emanuele, 2024. "Shedding light on the relationship between ESG ratings and systematic risk," Finance Research Letters, Elsevier, vol. 60(C).
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