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Strategy as Simulacra? A Radical Reflexive Look at the Discipline and Practice of Strategy

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  • Gina Grandy
  • Albert J. Mills

Abstract

ABSTRACT Over the past three decades strategic management has become a crucial aspect of business education and practice. At the core of strategic management – linking technique to worldview – is modelling (e.g. value chain, SWOT analysis) whereby the complex elements of strategic thinking are simplified. This accounts in large part for the apparent popularity of strategic management as complex interrelationships are pursued through relatively simple models. Yet has the field of strategic management realized the third order of simulacra? Is strategic management a model of simulation whereby reality has been replaced by hyperreality? A review of the extant literature on strategy explores the study and practice of strategy as a discourse, engulfed by its own truth effects. An examination of the concepts of reflexivity demonstrates the value of a postmodern radical reflexive account through the application of Baudrillard's (1983, 1988, 1991, 1994) simulation and simulacra. It is through the development of a radical reflexive discourse of strategy as simulacra, this paper critically examines the study and practice of strategy and the lessons we can take from this perspective.

Suggested Citation

  • Gina Grandy & Albert J. Mills, 2004. "Strategy as Simulacra? A Radical Reflexive Look at the Discipline and Practice of Strategy," Journal of Management Studies, Wiley Blackwell, vol. 41(7), pages 1153-1170, November.
    • Handle: RePEc:bla:jomstd:v:41:y:2004:i:7:p:1153-1170
    DOI: 10.1111/j.1467-6486.2004.00470.x
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    Cited by:

    1. Ajnesh Prasad & Albert Mills, 2010. "Critical Management Studies and Business Ethics: A Synthesis and Three Research Trajectories for the Coming Decade," Journal of Business Ethics, Springer, vol. 94(2), pages 227-237, August.
    2. Catherine Le Roux & Marius Pretorius, 2016. "Conceptualizing the Limiting Issues Inhibiting Sustainability Embeddedness," Sustainability, MDPI, vol. 8(4), pages 1-22, April.
    3. Eero Vaara & Juha-Antti Lamberg, 2016. "Taking historical embeddedness seriously : Three historical approaches to advance strategy process and practice research," Post-Print hal-02276732, HAL.
    4. Pouresmaieli, Mahdi & Ataei, Mohammad & Nouri Qarahasanlou, Ali & Barabadi, Abbas, 2024. "Corporate social responsibility in complex systems based on sustainable development," Resources Policy, Elsevier, vol. 90(C).
    5. Jumadi Jumadi & Samsul Bakri & Savira Devi Stevina, 2021. "The Strategic Planning in Indonesia Tourism Industry With QSPM Model," Eximia Journal, Plus Communication Consulting SRL, vol. 3(1), pages 75-83, December.
    6. Sepehr Ghazinoory & Mansoureh Abdi & Mandana Azadegan-Mehr, 2010. "Swot Methodology: A State-of-the-Art Review for the Past, A Framework for the Future," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 12(1), pages 24-48, November.
    7. Olivier Boiral & Marie‐Christine Brotherton & Léo Rivaud & David Talbot, 2022. "Comparing the uncomparable? An investigation of car manufacturers' climate performance," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2213-2229, July.
    8. Laura Girella & Roberto Tizzano & Elisa Rita Ferrari, 2019. "Concepts travelling across disciplinary fields: the case of the business model," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 23(2), pages 373-402, June.
    9. Saku Mantere & Eero Vaara, 2008. "On the Problem of Participation in Strategy: A Critical Discursive Perspective," Organization Science, INFORMS, vol. 19(2), pages 341-358, April.
    10. Alain Desreumaux, 2008. "Refaire de la stratégie?," Revue Finance Contrôle Stratégie, revues.org, vol. 11(Special), pages 67-107, June.
    11. Hervé Goy, 2011. "Pour une approche longitudinale de la politique des contrats quadriennaux d'établissement en France : le cas d'une université pluridisciplinaire de taille moyenne entre 1991 et 2010," Post-Print halshs-00676004, HAL.
    12. Isabelle Huault & Véronique Perret, 2009. "Extension du domaine de la stratégie," Post-Print halshs-00506578, HAL.
    13. Julia Balogun & Claus Jacobs & Paula Jarzabkowski & Saku Mantere & Eero Vaara, 2014. "Placing Strategy Discourse in Context: Sociomateriality, Sensemaking, and Power," Journal of Management Studies, Wiley Blackwell, vol. 51(2), pages 175-201, March.
    14. repec:dau:papers:123456789/3626 is not listed on IDEAS

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