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Defining the online gambler and patterns of behaviour integration: evidence from the British Gambling Prevalence Survey 2010

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  • Heather Wardle
  • Alison Moody
  • Mark Griffiths
  • Jim Orford
  • Rachel Volberg

Abstract

This paper presents data from the British Gambling Prevalence Survey (BGPS) 2010, a large-scale random probability survey of adults (n = 7756), to examine how people gamble and ways in which online and offline gambling are integrated. Fourteen per cent of respondents were past year Internet gamblers (7% if purchase of lottery tickets online is excluded). The majority of online gamblers were also offline gamblers and a broader taxonomy of gambling subgroups was evident. This included those who chose different mediums of access for different activities and those who gambled online and offline on the same activity (mixed mode gamblers). These mixed mode gamblers had the highest rates of gambling involvement and higher problem gambling prevalence rates. Direct comparisons between Internet and non-Internet gamblers therefore ignore key questions of how people integrate online provisions with offline activities which may have important implications for our understanding of the relative risks associated with online gambling.

Suggested Citation

  • Heather Wardle & Alison Moody & Mark Griffiths & Jim Orford & Rachel Volberg, 2011. "Defining the online gambler and patterns of behaviour integration: evidence from the British Gambling Prevalence Survey 2010," International Gambling Studies, Taylor & Francis Journals, vol. 11(3), pages 339-356, December.
    • Handle: RePEc:taf:intgms:v:11:y:2011:i:3:p:339-356
    DOI: 10.1080/14459795.2011.628684
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    Cited by:

    1. Jirka Konietzny, 2017. "No risk, no fun: implications for positioning of online casinos," International Gambling Studies, Taylor & Francis Journals, vol. 17(1), pages 144-159, January.
    2. Juan R Barrada & Juan F Navas & Cristian M Ruiz de Lara & Joël Billieux & Gaëtan Devos & José C Perales, 2019. "Reconsidering the roots, structure, and implications of gambling motives: An integrative approach," PLOS ONE, Public Library of Science, vol. 14(2), pages 1-22, February.
    3. Deans, Emily G. & Thomas, Samantha L. & Daube, Mike & Derevensky, Jeffrey, 2016. "“I can sit on the beach and punt through my mobile phone”: The influence of physical and online environments on the gambling risk behaviours of young men," Social Science & Medicine, Elsevier, vol. 166(C), pages 110-119.
    4. Frans Folkvord & Cristiano Codagnone & Francesco Bogliacino & Giuseppe Veltri & Francisco Lupiañez-Villanueva & Andriy Ivchenko & George Gaskell, 2019. "Experimental evidence on measures to protect consumers of online gambling services," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 3(1), pages 20-29, March.
    5. Charles Tumba LUNGU, 2020. "Gambling among Nigerian Youths; Implications for Counselling," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(1), pages 179-183, January.
    6. Stéphanie Baggio & Sally M. Gainsbury & André Berchtold & Katia Iglesias, 2016. "Co-morbidity of gambling and Internet use among Internet and land-based gamblers: classic and network approaches," International Gambling Studies, Taylor & Francis Journals, vol. 16(3), pages 500-517, September.
    7. Patrycja Michalska & Anne Chatton & Louise Penzenstadler & Paweł Izdebski & Emilien Jeannot & Olivier Simon & Magali Dufour & Lucien Rochat & Suzanne Lischer & Yasser Khazaal, 2020. "Perspective of Internet Poker Players on Harm-Reduction Strategies: A Cross-Sectional Study," IJERPH, MDPI, vol. 17(23), pages 1-16, December.
    8. Tobias Effertz & Anja Bischof & Hans-Jürgen Rumpf & Christian Meyer & Ulrich John, 2018. "The effect of online gambling on gambling problems and resulting economic health costs in Germany," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 19(7), pages 967-978, September.
    9. Paolo Calvosa, 2016. "Loyalty Typologies and Consumer Choice Factors in the Online Sports-Betting Industry: An Explorative Study into the Italian Regulated Market," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 1-14, October.
    10. Edmund R. Thompson & Gerard P. Prendergast & Gerard H. Dericks, 2021. "Personality, Luck Beliefs, and (Non-?) Problem Lottery Gambling," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 16(2), pages 703-722, April.
    11. Maris Catania & Mark D. Griffiths, 2021. "Understanding Online Voluntary Self-Exclusion in Gambling: An Empirical Study Using Account-Based Behavioral Tracking Data," IJERPH, MDPI, vol. 18(4), pages 1-11, February.

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