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Cultural product innovation strategies adopted by the performing arts industry

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  • Chun-Liang Chen

    (National Taiwan University of Arts)

Abstract

This research explores the cultural product innovation strategy of performing arts organizations, with a focus on design-driven innovation and related value creation. From our exploratory case study, we found that cultural product innovation strategies in the creative industries are not captured by technological innovation alone, nor by product distinction. Innovative puppetry firms develop cultural products based on a unique combination of functionality and meaning to create four types of innovation development practices—market-pull, technology-push, design-driven, and a combination of technology-push and design-driven. The findings of this paper extend the design-driven innovation model for creative sectors, and are significant for innovation management, as they suggest a new set of cultural product management practices that are conducive for the creation of radical new meaning.

Suggested Citation

  • Chun-Liang Chen, 2021. "Cultural product innovation strategies adopted by the performing arts industry," Review of Managerial Science, Springer, vol. 15(5), pages 1139-1171, July.
    • Handle: RePEc:spr:rvmgts:v:15:y:2021:i:5:d:10.1007_s11846-020-00393-1
    DOI: 10.1007/s11846-020-00393-1
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    Cited by:

    1. Jörg Henseler & Manuela Guerreiro & Nelson de Matos, 2021. "The interplay of marketing and design," Review of Managerial Science, Springer, vol. 15(5), pages 1129-1137, July.
    2. Jian Kim & Eunhye Kim & Aeryung Hong, 2021. "OTT Streaming Distribution Strategies for Dance Performances in the Post-COVID-19 Age: A Modified Importance-Performance Analysis," IJERPH, MDPI, vol. 19(1), pages 1-11, December.

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    More about this item

    Keywords

    Design-driven innovation; Product innovation; Co-creation; Case study; Innovation management; Performing arts;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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