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The Influence of Electronic Word-of-Mouth on Information Adoption in Online Customer Communities

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  • Ronnie Cheung

Abstract

This study focuses on the information adoption behaviours in online communities, and investigates how such behaviours affect the purchase intention of consumers. A research model was constructed to investigate the impact of electronic word-of-mouth on information adoption in online customer communities. A survey was conducted using a sample of 100 respondents and a partial least squares approach was used to validate the research model. The research results concluded that timeliness and comprehensiveness of information, trustworthiness and quality of information have positive influence on information usefulness, which in turn predicts the consumer purchase intention.

Suggested Citation

  • Ronnie Cheung, 2014. "The Influence of Electronic Word-of-Mouth on Information Adoption in Online Customer Communities," Global Economic Review, Taylor & Francis Journals, vol. 43(1), pages 42-57, March.
    • Handle: RePEc:taf:glecrv:v:43:y:2014:i:1:p:42-57
    DOI: 10.1080/1226508X.2014.884048
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    Citations

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    Cited by:

    1. Subhajit Bhattacharya & Vijeta Anand, 2021. "What Makes the Indian Youths to Engage with Online Retail Brands: An Empirical Study," Global Business Review, International Management Institute, vol. 22(6), pages 1507-1529, December.
    2. John, Surej P. & De'Villiers, Rouxelle, 2020. "Elaboration of marketing communication through visual media: An empirical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    3. Ismagilova, Elvira & Dwivedi, Yogesh K. & Slade, Emma, 2020. "Perceived helpfulness of eWOM: Emotions, fairness and rationality," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    4. Elvira Ismagilova & Emma L. Slade & Nripendra P. Rana & Yogesh K. Dwivedi, 0. "The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis," Information Systems Frontiers, Springer, vol. 0, pages 1-24.
    5. Chen-Hung TSAI & Chin-Chiung KUO & Marianne J.E. TAN, 2017. "The Antecedents and Consequences of Word of Mouth: A Meta-Analysis," Journal of Social and Administrative Sciences, KSP Journals, vol. 4(2), pages 181-192, June.
    6. Choi-Meng Leong & Alexa Min-Wei Loi & Steve Woon, 2022. "The influence of social media eWOM information on purchase intention," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 145-157, June.
    7. Elvira Ismagilova & Emma L. Slade & Nripendra P. Rana & Yogesh K. Dwivedi, 2020. "The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis," Information Systems Frontiers, Springer, vol. 22(5), pages 1203-1226, October.
    8. Sunanda Nayak & Vijay Pereira & Bahar Ali Kazmi & Pawan Budhwar, 2024. "To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India," Journal of Business Ethics, Springer, vol. 191(4), pages 811-835, May.
    9. Chen-Hung TSAI & Chin-Chiung KUO & Marianne Joseph Estremera TAN, 2017. "The Cause and Effects of Word of Mouth from Consumer Intention and Behavior Perspectives: A SEM Model Approach," Journal of Economic and Social Thought, KSP Journals, vol. 4(2), pages 212-231, June.

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