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The Cause and Effects of Word of Mouth from Consumer Intention and Behavior Perspectives: A SEM Model Approach

Author

Listed:
  • Chen-Hung TSAI

    (Department of Business Administration, Cheng Shiu University, No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan, R.O.C.)

  • Chin-Chiung KUO

    (Department of Food and Beverage Management, Tzu Hui Institute of Technology and Ph.D. student, College of Management, I-Shou University. No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001,Taiwan, R.O.C.)

  • Marianne Joseph Estremera TAN

    (Graduate Institute of Management, Cheng Shiu University, No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan, R.O.C.)

Abstract

As word-of-mouth (WOM)has been a major issue in the Consumer research, a lot of independent variables as WOM’s causes and effects have been accumulated. However, they have not been considered systematically in one identical model, in order to compare across their relative effects. This paper adopted a structural equation modeling method to incorporate significant variables with an integrative framework of consumer intention and behavior. Theoretical and practical insights were offered via the results of analyses.

Suggested Citation

  • Chen-Hung TSAI & Chin-Chiung KUO & Marianne Joseph Estremera TAN, 2017. "The Cause and Effects of Word of Mouth from Consumer Intention and Behavior Perspectives: A SEM Model Approach," Journal of Economic and Social Thought, KSP Journals, vol. 4(2), pages 212-231, June.
    • Handle: RePEc:ksp:journ3:v:4:y:2017:i:2:p:212-231
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    References listed on IDEAS

    as
    1. Park, Cheol & Lee, Thae Min, 2009. "Information direction, website reputation and eWOM effect: A moderating role of product type," Journal of Business Research, Elsevier, vol. 62(1), pages 61-67, January.
    2. Ronnie Cheung, 2014. "The Influence of Electronic Word-of-Mouth on Information Adoption in Online Customer Communities," Global Economic Review, Taylor & Francis Journals, vol. 43(1), pages 42-57, March.
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    More about this item

    Keywords

    Word-of-Mouth; Structural equation modeling; Cause-effects; Consumer intention and behavior.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • L33 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Comparison of Public and Private Enterprise and Nonprofit Institutions; Privatization; Contracting Out
    • L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods

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