The Cause and Effects of Word of Mouth from Consumer Intention and Behavior Perspectives: A SEM Model Approach
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References listed on IDEAS
- Park, Cheol & Lee, Thae Min, 2009. "Information direction, website reputation and eWOM effect: A moderating role of product type," Journal of Business Research, Elsevier, vol. 62(1), pages 61-67, January.
- Ronnie Cheung, 2014. "The Influence of Electronic Word-of-Mouth on Information Adoption in Online Customer Communities," Global Economic Review, Taylor & Francis Journals, vol. 43(1), pages 42-57, March.
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More about this item
Keywords
Word-of-Mouth; Structural equation modeling; Cause-effects; Consumer intention and behavior.;All these keywords.
JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- L33 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Comparison of Public and Private Enterprise and Nonprofit Institutions; Privatization; Contracting Out
- L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods
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