The Antecedents and Consequences of Word of Mouth: A Meta-Analysis
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References listed on IDEAS
- Ronnie Cheung, 2014. "The Influence of Electronic Word-of-Mouth on Information Adoption in Online Customer Communities," Global Economic Review, Taylor & Francis Journals, vol. 43(1), pages 42-57, March.
- Sergio Román & Pedro Cuestas, 2008. "The Perceptions of Consumers Regarding Online Retailers’ Ethics and Their Relationship with Consumers’ General Internet Expertise and Word of Mouth: A Preliminary Analysis," Journal of Business Ethics, Springer, vol. 83(4), pages 641-656, December.
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More about this item
Keywords
Word of mouth; Meta-analysis; Cause-effect clarification.;All these keywords.
JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- L33 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Comparison of Public and Private Enterprise and Nonprofit Institutions; Privatization; Contracting Out
- L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods
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