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Exploring a Strategic Turn: Case Study of Innovation and Organizational Change in a Productivist Dairy

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  • Egil Petter Stræte

Abstract

Some firms within the conventional agri-food processing industry change their business strategy by trying to innovate towards alternative foods, like regional foods. For firms which are part of a larger organization or integrated in a group of companies this is a special challenge. The purpose of this paper is to explore what happens when a firm within a large and complex organization tries to turn from a productivist strategy to a differentiated strategy. This exploration uses a case study from the Norwegian dairy industry. The case shows that powerful industrial conventions and lack of suitable organizational conditions can be a hindrance for organizational change. Organizational capabilities to change routines and conventions have significant influence on the result of the innovation process.

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  • Egil Petter Stræte, 2005. "Exploring a Strategic Turn: Case Study of Innovation and Organizational Change in a Productivist Dairy," European Planning Studies, Taylor & Francis Journals, vol. 14(10), pages 1429-1447, April.
    • Handle: RePEc:taf:eurpls:v:14:y:2005:i:10:p:1429-1447
    DOI: 10.1080/09654310600852613
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    1. Taylor, Frederick Winslow, 1911. "The Principles of Scientific Management," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number taylor1911.
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