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Information search as an indication of rationality in student choice of higher education

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  • Maria Menon

Abstract

This paper investigates the degree of information search that preedecons the choice of a private third-level educational institution in Cyprus. Information search is used as an indication of rationality in order to provide a test for the economic approach to the explanation of human behaviour. A survey was conducted among 120 college students in the academic year 1998/99. The findings indicate that information search among students contemplating the choice of a private college was less than expected under traditional economic theory. Logistic regression analysis was used in order to identify characteristics associated with the propensity to engage in information search: low socioeconomic status students and students who perceived the decision as important were found to be more likely to engage in information search. The paper points to the need for taking into account the influence of both economic and non-economic variables in the attempt to explain human behaviour.

Suggested Citation

  • Maria Menon, 2004. "Information search as an indication of rationality in student choice of higher education," Education Economics, Taylor & Francis Journals, vol. 12(3), pages 267-283.
    • Handle: RePEc:taf:edecon:v:12:y:2004:i:3:p:267-283
    DOI: 10.1080/0964529042000258617
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    Cited by:

    1. Jaideep Ghosh & Avinash Kshitij, 2016. "Higher Education in Basic Science and Socioeconomic Characteristics of Students’ Life in India: An Exploratory Study," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 125(1), pages 311-337, January.
    2. Lee Pugalis & Anna Round & Tony Blackwood & Lucy Hatt, 2015. "The entrepreneurial middle ground: Higher education entry decisions of aspiring entrepreneurs," Local Economy, London South Bank University, vol. 30(5), pages 503-519, August.
    3. Andriani KUSUMAWATI, 2018. "Exploring Millennials’ Decision-Making Behavior of Higher Education Institution: The Implication of University Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 137-148, November.
    4. Earl, Peter E. & Friesen, Lana & Shadforth, Christopher, 2019. "Elusive optima: A process tracing analysis of procedural rationality in mobile phone connection plan choices," Journal of Economic Behavior & Organization, Elsevier, vol. 161(C), pages 303-322.

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