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Innovative supply-based strategies in the construction industry

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  • Sihem Ben Mahmoud-Jouini

Abstract

In the construction industry demand drives the design process and as a result design is structured in order to respond to this demand. However, what happens when this demand breaks down, when traditional markets are saturated, and no feasible alternative arises? Will this sector be capable of refocusing their efforts on creating new products to offer? Is it possible for industry participants to adopt a proactive strategy? These questions are investigated and it is seen that the French construction industry, and in particular major contractors, illustrate the problem perfectly. Examples are analysed of innovative offerings in this industry, two groups of which could be developed further.

Suggested Citation

  • Sihem Ben Mahmoud-Jouini, 2000. "Innovative supply-based strategies in the construction industry," Construction Management and Economics, Taylor & Francis Journals, vol. 18(6), pages 643-650, December.
    • Handle: RePEc:taf:conmgt:v:18:y:2000:i:6:p:643-650
    DOI: 10.1080/014461900414691
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    References listed on IDEAS

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    1. Cova, Bernard & Hoskins, Steven, 1997. "A twin-track networking approach to project marketing," European Management Journal, Elsevier, vol. 15(5), pages 546-556, October.
    2. C. H. Nam & C. B. Tatum, 1997. "Leaders and champions for construction innovation," Construction Management and Economics, Taylor & Francis Journals, vol. 15(3), pages 259-270.
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    Cited by:

    1. Bossink, Bart A.G., 2004. "Managing drivers of innovation in construction networks," Serie Research Memoranda 0015, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.

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