IDEAS home Printed from https://ideas.repec.org/a/taf/bushst/v54y2012i7p1055-1076.html
   My bibliography  Save this article

The agency of branding and the location of value. Hallmarks and monograms in early modern tableware industries

Author

Listed:
  • Bert De Munck

Abstract

This article addresses early modern guild-based hallmarks from the perspective of modern branding. Although guilds could have firm-like functions and create ‘brand names’, collective marks at least in ‘strong guilds’ (on the continent) served a primarily socio-political function for small manufacturing masters who controlled and sanctioned branding practices themselves. While helping to solve problems of information asymmetry, the collective marks objectified product quality by locating it in the political standing and ‘quality’ of guild-based masters. The crucial shift at the end of the Ancien R�gime involved the disappearance of this link between the status of urban ‘freemen’ and the cultural identity of their products.

Suggested Citation

  • Bert De Munck, 2012. "The agency of branding and the location of value. Hallmarks and monograms in early modern tableware industries," Business History, Taylor & Francis Journals, vol. 54(7), pages 1055-1076, November.
    • Handle: RePEc:taf:bushst:v:54:y:2012:i:7:p:1055-1076
    DOI: 10.1080/00076791.2012.683422
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/00076791.2012.683422
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/00076791.2012.683422?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Richardson, G., 2000. "Brand Names Before the Industrial Revolution," Papers 00-01-09, California Irvine - School of Social Sciences.
    2. Vries,Jan de, 2008. "The Industrious Revolution," Cambridge Books, Cambridge University Press, number 9780521719254, September.
    3. Vries,Jan de, 2008. "The Industrious Revolution," Cambridge Books, Cambridge University Press, number 9780521895026, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Clark, Gregory, 2013. "1381 and the Malthus delusion," Explorations in Economic History, Elsevier, vol. 50(1), pages 4-15.
    2. Wallis, Patrick, 2010. "Exotic drugs and English medicine: England’s drug trade, c.1550-c.1800," Economic History Working Papers 28577, London School of Economics and Political Science, Department of Economic History.
    3. Masayuki Tanimoto, 2010. "Housework and the Consumption History in pre-war Japan," CIRJE F-Series CIRJE-F-779, CIRJE, Faculty of Economics, University of Tokyo.
    4. Daniel Barbezat, 2011. "The Economic History of European Growth," Chapters, in: Gail M. Hoyt & KimMarie McGoldrick (ed.), International Handbook on Teaching and Learning Economics, chapter 51, Edward Elgar Publishing.
    5. Leticia Arroyo Abad & Nuno Palma, 2020. "The Fruits of El Dorado: The Global Impact of American Precious Metals," Working Papers 0179, European Historical Economics Society (EHES).
    6. Jane Humphries & Jacob Weisdorf, 2019. "Unreal Wages? Real Income and Economic Growth in England, 1260–1850," The Economic Journal, Royal Economic Society, vol. 129(623), pages 2867-2887.
    7. Meissner, Christopher M., 2014. "Growth from Globalization? A View from the Very Long Run," Handbook of Economic Growth, in: Philippe Aghion & Steven Durlauf (ed.), Handbook of Economic Growth, edition 1, volume 2, chapter 8, pages 1033-1069, Elsevier.
    8. Mark Koyama, 2014. "The law & economics of private prosecutions in industrial revolution England," Public Choice, Springer, vol. 159(1), pages 277-298, April.
    9. Ulrich Pfister & Jana Riedel & Martin Uebele, 2012. "Real Wages and the Origins of Modern Economic Growth in Germany, 16th to 19th Centuries," Working Papers 0017, European Historical Economics Society (EHES).
    10. Desierto, Desiree & Koyama, Mark, 2024. "The Political Economy of Status Competition: Sumptuary Laws in Preindustrial Europe," The Journal of Economic History, Cambridge University Press, vol. 84(2), pages 479-516, June.
    11. Markus Lampe & Paul Sharp, 2014. "Greasing the wheels of rural transformation? Margarine and the competition for the British butter market," Economic History Review, Economic History Society, vol. 67(3), pages 769-792, August.
    12. Mark Koyama, 2009. "The Price of Time and Labour Supply: From the Black Death to the Industrious Revolution," Oxford Economic and Social History Working Papers _078, University of Oxford, Department of Economics.
    13. Pim de Zwart & Jan Lucassen, 2020. "Poverty or prosperity in northern India? New evidence on real wages, 1590s–1870s," Economic History Review, Economic History Society, vol. 73(3), pages 644-667, August.
    14. Le Bris, David, 2020. "Family Characteristics and Economic Development," MPRA Paper 105325, University Library of Munich, Germany.
    15. Beatrice d'Ippolito, 2014. "The importance of design for firms' competitiveness: a review of the literature," Working paper serie RMT - Grenoble Ecole de Management hal-00936947, HAL.
    16. repec:spo:wpecon:info:hdl:2441/b0ghejdpldro9c499h4ajc937 is not listed on IDEAS
    17. Andreas Chai, 2017. "Tackling Keynes’ question: a look back on 15 years of Learning To Consume," Journal of Evolutionary Economics, Springer, vol. 27(2), pages 251-271, April.
    18. van den Heuvel, Danielle & Ogilvie, Sheilagh, 2013. "Retail development in the consumer revolution: The Netherlands, c. 1670–c. 1815," Explorations in Economic History, Elsevier, vol. 50(1), pages 69-87.
    19. Guillaume Daudin, 2010. "Domestic Trade and Market Size in Late 18th century France," Post-Print hal-03587807, HAL.
    20. Weisdorf, Jacob & Rota, Mauro, 2020. "Italy and the Industrial Revolution: Evidence from Stable Employment in Rural Areas," CEPR Discussion Papers 14652, C.E.P.R. Discussion Papers.
    21. Gregory Clark, 2018. "Growth or stagnation? Farming in England, 1200–1800," Economic History Review, Economic History Society, vol. 71(1), pages 55-81, February.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:bushst:v:54:y:2012:i:7:p:1055-1076. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FBSH20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.