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Reputation and export performance: Danish butter exports and the British market, c.1880-c.1914

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  • David Higgins
  • Mads Mordhorst

Abstract

This article extends current scholarship on the role of branding and trade marking in establishing competitive advantage. Using a case study of Danish butter exports to the British market, 1880-1914, we demonstrate that many of the technological and organisational innovations in this industry were not in themselves sufficient to guarantee that Danish butter would command price premiums in the British market. We argue that the introduction of the 'Lurbrand', together with the rigorous prosecution of vendors misrepresenting other butters as Danish, were vital to maintaining the reputation of Danish butter at a time when rival countries were producing butter of comparable quality. Of particular importance to current debates on branding and trade marking is our finding that independent butter producers collaborated with the Danish government to use the same trade mark and to ensure that state inspection guaranteed that Danish butter was produced consistently to the highest quality.

Suggested Citation

  • David Higgins & Mads Mordhorst, 2008. "Reputation and export performance: Danish butter exports and the British market, c.1880-c.1914," Business History, Taylor & Francis Journals, vol. 50(2), pages 185-204.
    • Handle: RePEc:taf:bushst:v:50:y:2008:i:2:p:185-204
    DOI: 10.1080/00076790701868601
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    References listed on IDEAS

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    1. Duguid, Paul, 2005. "Networks and Knowledge: The Beginning and End of the Port Commodity Chain, 1703–1860," Business History Review, Cambridge University Press, vol. 79(3), pages 493-526, October.
    2. Simpson, James, 2005. "Cooperation and Conflicts: Institutional Innovation in France's Wine Markets, 1870–1911," Business History Review, Cambridge University Press, vol. 79(3), pages 527-558, October.
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    Cited by:

    1. Bonnie Averbuch & Martin Hvarregaard Thorsøe & Chris Kjeldsen, 2022. "Using fuzzy cognitive mapping and social capital to explain differences in sustainability perceptions between farmers in the northeast US and Denmark," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(1), pages 435-453, March.
    2. Markus Lampe & Paul Sharp, 2014. "Greasing the wheels of rural transformation? Margarine and the competition for the British butter market," Economic History Review, Economic History Society, vol. 67(3), pages 769-792, August.

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