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E-commerce and consumer's purchasing behaviour

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  • Cuneyt Koyuncu
  • Donald Lien

Abstract

After its first exposure to the public in 1993, there has been a rapid increase in the use of the Internet for different purposes, particularly for electronic trade. In such a new trade area, there are a lot of issues to be addressed with regard to the consumer's purchasing behaviour. This study analyses the roles of sexual preference, primary place of online access, and online experience as well as demographic and economic factors on the consumer's purchasing decision. Moreover, this study investigates the impact of the potential and/or prevalent critical issues facing the Internet (e.g. taxation of services, privacy, censorship, etc.) on online orders. Surprisingly, sexual preferences have a large significant effect on online purchases. Gay and bisexual people are more likely to shop from the Internet than the other ones. The results, also, suggest that people with more online experiences in a more private and secure environment like home are disposed to order more from the Internet. In addition to that, only the issues of taxation of services and privacy have some statistically significant effects on online purchasing decisions. The former and latter have positive and negative impacts on online orders respectively.

Suggested Citation

  • Cuneyt Koyuncu & Donald Lien, 2003. "E-commerce and consumer's purchasing behaviour," Applied Economics, Taylor & Francis Journals, vol. 35(6), pages 721-726.
    • Handle: RePEc:taf:applec:v:35:y:2003:i:6:p:721-726
    DOI: 10.1080/0003684022000020850
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    References listed on IDEAS

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    1. Mackie-Mason, J.K. & Varian, H.R., 1993. "Pricing the Internet," Memorandum 1993_020, Oslo University, Department of Economics.
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    4. Hellerstein, Walter, 1997. "Transaction Taxes and Electronic Commerce: Designing State Taxes That Work in an Interstate Environment," National Tax Journal, National Tax Association, vol. 50(3), pages 593-606, September.
    5. Fox, William F. & Murray, Matthew N., 1997. "The Sales Tax and Electronic Commerce: So What's New?," National Tax Journal, National Tax Association;National Tax Journal, vol. 50(3), pages 573-592, September.
    6. Nathan Berg & Donald Lien, 2002. "Measuring The Effect Of Sexual Orientation On Income: Evidence Of Discrimination?," Contemporary Economic Policy, Western Economic Association International, vol. 20(4), pages 394-414, October.
    7. Lee McKnight & Joseph P. Bailey, 1997. "Global Internet Economics," Brazilian Electronic Journal of Economics, Department of Economics, Universidade Federal de Pernambuco, vol. 1(0), December.
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    Cited by:

    1. Ifesinachi Anyaegbunam Ayogu & Caroline Ayuma, 2022. "Influence of Internet Advertising Features on Online Shopping Habits Among Undergraduate Students in South-East Nigerian Universities," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 9(11), pages 46-64, November.
    2. Annan Saeed Khan & Atta ur Rahman & Laila Taskeen Qazi, 2016. "The Relationship Between Internet Usage, Socioeconomic Status, Subjective Health and Social Status," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 8(SE), pages 67-82, March.
    3. Gaurav Khatwani & Gopal Das, 2016. "Evaluating combination of individual pre-purchase internet information channels using hybrid fuzzy MCDM technique: demographics as moderators," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(1), pages 28-49.
    4. Jooyoung Hwang & Anita Eves & Jason L. Stienmetz, 2021. "The Impact of Social Media Use on Consumers’ Restaurant Consumption Experiences: A Qualitative Study," Sustainability, MDPI, vol. 13(12), pages 1-33, June.
    5. repec:bcp:journl:v:9:y:2022:i:11:p:46-64 is not listed on IDEAS
    6. Koyuncu, Cuneyt & Bhattacharya, Gautam, 2004. "The impacts of quickness, price, payment risk, and delivery issues on on-line shopping," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 33(2), pages 241-251, April.
    7. Cecere, Grazia & Le Guel, Fabrice & Soulié, Nicolas, 2012. "Perceived Internet privacy concerns on social network in Europe," MPRA Paper 41437, University Library of Munich, Germany.
    8. Kim, Mingyung & Kim, Jeeyeon & Choi, Jeonghye & Trivedi, Minakshi, 2017. "Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 55-68.
    9. Brian E. Whitacre, 2011. "Do higher broadband adoption rates mean lower tax collections from local retail sales? Implications of e-commerce in rural areas of the US," Regional Science Policy & Practice, Wiley Blackwell, vol. 3(2), pages 71-85, June.
    10. Didier Soopramanien & Robert Fildes & Alastair Robertson, 2007. "Consumer decision making, E-commerce and perceived risks," Applied Economics, Taylor & Francis Journals, vol. 39(17), pages 2159-2166.

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