Factors affecting the take-off of innovative technologies: evidence from digital cameras
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DOI: 10.1080/00036846.2011.587781
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- Chandrasekaran, Deepa & Arts, Joep W.C. & Tellis, Gerard J. & Frambach, Ruud T., 2013. "Pricing in the international takeoff of new products," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 249-264.
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