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Risk perception and new food production technologies

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  • W. J. Florkowski
  • A. H. Elnagheeb
  • C. L. Huang

Abstract

In this study, survey data were used to develop a model to measure the relationship between a set of socio-economic characteristics of consumers and their risk perception of feed additives and growth hormones use in livestock production. Perceptions were measured indirectly by constructs based on responses to multiple questions. Factor analysis was used to identify the perception measures. Next, two econometric approaches were applied to estimate the relationships between the explanatory variables and risk perceptions. Estimation results gave both the direct and total effects of each explanatory variable on the three constructs: risk perception due to the use of feed additives and antibiotics in livestock and poultry, risk perception due to the use of bioengineering in food production or its specific example - the porcine somatotropin (pST) - the pig growth hormone, and support of pST use in pig production.

Suggested Citation

  • W. J. Florkowski & A. H. Elnagheeb & C. L. Huang, 1998. "Risk perception and new food production technologies," Applied Economics Letters, Taylor & Francis Journals, vol. 5(2), pages 69-73.
    • Handle: RePEc:taf:apeclt:v:5:y:1998:i:2:p:69-73
    DOI: 10.1080/758523506
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    References listed on IDEAS

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    1. Anya M. McGuirk & Warren P. Preston & Amy McCormick, 1990. "Toward the development of marketing strategies for food safety attributes," Agribusiness, John Wiley & Sons, Ltd., vol. 6(4), pages 297-308.
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    Cited by:

    1. Ganiere, Pierre & Chern, Wen S. & Hahn, David E. & Chiang, Fu-Sung, 2004. "Consumer Attitudes towards Genetically Modified Foods in Emerging Markets: The Impact of Labeling in Taiwan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(3), pages 1-20.
    2. Erdem, Seda & Rigby, Dan, 2011. "Using Best Worst Scaling To Investigate Perceptions Of Control & Concern Over Food And Non-Food Risks," 85th Annual Conference, April 18-20, 2011, Warwick University, Coventry, UK 108790, Agricultural Economics Society.

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