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Consumers' attitude towards hormone-free milk: what have we learned?

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  • Kalyan Chakraborty

Abstract

Consumers' negative attitude and perception about bST-treated milk has not changed much since its first introduction in 1994 in the USA. The objectives of this study are to measure consumers' willing to pay for bST-free milk and to explore the factors influencing their willingness-to-pay. The empirical application uses consumers' survey data from the state of Kansas and applied to a probit model for willingness-to-pay. The results show consumers prefer mandatory labeling for bST-treated milk and milk products, and are willing to pay a premium for bST-free milk.

Suggested Citation

  • Kalyan Chakraborty, 2005. "Consumers' attitude towards hormone-free milk: what have we learned?," Applied Economics Letters, Taylor & Francis Journals, vol. 12(10), pages 633-637.
    • Handle: RePEc:taf:apeclt:v:12:y:2005:i:10:p:633-637
    DOI: 10.1080/13504850500119914
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    References listed on IDEAS

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    1. Misra, Sukant K. & Huang, Chung L. & Ott, Stephen L., 1991. "Consumer Willingness To Pay For Pesticide-Free Fresh Produce," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(2), pages 1-10, December.
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    Cited by:

    1. Jin, Shaosheng & Zhang, Yan & Xu, Yining, 2015. "Amount of Information and consumers' willingness to pay for food traceability in China," 2015 Conference, August 9-14, 2015, Milan, Italy 211811, International Association of Agricultural Economists.
    2. Thor, Eric, III & Bailey, DeeVon & Silvac, Alejandro R. & Vickner, Steven S., 2007. "Economic Analysis of Incentives for Foreign Direct Investment in Beef Systems in Argentina and Uruguay," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(3), pages 1-22.
    3. Tonsor, Glynn T. & Wolf, Christopher A., 2011. "On mandatory labeling of animal welfare attributes," Food Policy, Elsevier, vol. 36(3), pages 430-437, June.
    4. Osman GULSEVEN & Michael WOHLGENANT, 2017. "What are the factors affecting the consumers' milk choices?," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 63(6), pages 271-282.

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